Marketing Intelligence Analyst

The Role

Title: Marketing Intelligence Analyst

Team: Marketing

Location: Hybrid in San Diego, CA

Reports To: CMO or their designeeAbout PracticeTek

Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.

At PracticeTek, you’ll get to:

• Shape the future of healthcare with technological solutions that are always evolving to meet real-world needs.
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.

Why You’ll Love It HereAs part of the TekTribe, you’ll enjoy:

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

The Career Opportunity:

The Marketing Intelligence Developer works with marketing stakeholders to design and develop insightful reports, dashboards, and data analysis projects that inform and drive meaningful business decisions for the company.

The Intelligence Developer operates in a rapidly evolving technical environment and requires a proven ability to solve complex data problems and improve business processes. The individual will work with various teams within the organization including marketing, sales, and customer success to automate performance metrics that inform decisions.What You’ll DoHere’s how you’ll help us bring our mission to life and show up as a Trusted Partner:

• Collaborate with the Business Systems architect and business stakeholders to understand business problems and user requirements.
• Produce creative analytic dashboards and visualizations to develop actionable insights and business impact.
• Build, maintain, and optimize our SQL data warehouse and validate against HubSpot and SFDC.
• Actively participate in all aspects of report and dashboard development including the gathering of business requirements, documenting technical specifications, prototyping, testing, and implementation.
• Manage daily/weekly/monthly data refreshes, data maintenance, and Tableau administrative duties.
• Provide training and assistance as needed to other Tableau users.

How Success is MeasuredHere’s how we’ll know you’re making an impact and raising the bar:

• You’ve established regular, reliable dashboards that provide performance indicators to drive investment or divestment decisions
• You’ve created a meaningful view of our product adoption in market and are able to meaningfully visualize areas of opportunity for marketing to tackle
• You’ve collaborated deeply with the performance teams and product marketing teams to understand the landscape, levers and roadmap such that you ideate new reporting and insights that drive business decisions

What You Bring Your unique talents are what make you shine. For this role, success looks like:

• 4+ years of experience building/modifying stored procedures (T-SQL) in order to troubles