Marketing Operations and Analytics Manager

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Marketing Operations and Analytics Manager

Austin, TX – Arboretum Plaza (Hybrid)

Position Summary

Thales is looking for a Marketing Operations & Analytics Manager to play a key role in driving marketing performance, campaign execution, and pipeline contribution across the region.

In this position, you will also ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics.

Key Areas of Responsibility

• Lead the operational execution of regional marketing campaigns, ensuring programs are correctly built, tracked, and compliant. Oversee key activities including email programs, workflow configuration, segmentation, list management, and QA. Ensure data accuracy and proper performance tracking across systems in alignment with global standards.
• Take primary responsibility for regional campaign and funnel performance analysis. Use reporting tools and dashboards to monitor inquiry, conversion, and pipeline contribution metrics. Identify performance gaps, uncover root causes, and provide structured optimization recommendations. Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
• Analyze lead follow-up performance, SLA adherence, and pipeline conversion from inbound and outbound activities. Review disposition trends and highlight improvement opportunities. Provide data-driven recommendations to improve alignment between marketing output and BDR execution.
• Act as the regional analytical point of contact for Marketing, ABM, Central MOPS, and BDR teams. Support demand review discussions with structured performance insights and ensure consistent KPI visibility across stakeholders.

Minimum Qualifications

• 8+ years of experience in marketing operations, marketing analytics, or revenue operations roles. Expert in building and maintaining dashboards in PowerBI (data modeling, KPI structuring, performance visualization).
• Practical experience working with Salesforce and Marketo for campaign tracking and funnel analysis.
• Demonstrated ability to analyze campaign and pipeline performance, identify performance gaps, and translate data into clear optimization recommendations and overall marketing operations strategy.
• Solid understanding of marketing funnel metrics, conversion analysis, and attribution logic.
• Strong attention to detail and structured problem-solving approach.
• Ability to influence cross-functionally and manage multiple high priority projects congruently. Clear and concise communication skills and experience presenting data-driven insights.

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!

Special Position Requirements

• Schedule: Core business hours, Monday – Friday.
• Physical Environment: General office & warehouse environment.
• Travel: This position may require domestic travel less than 15%.
• Regulatory Compliance Requirements: None.

Why Join Us?

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.

The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC) 116,928.00 - 216,800.00 USD Annual

This reflects how companies in a similar industry and geographic region generall