Marketing Operations & Automation Specialist

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

POSITION SUMMARY:

The Marketing Operations & Automation Specialist is a hands-on, tactical role responsible for owning and enabling both marketing operations and digital campaign execution. This position plays a critical role in building, maintaining, and continuously improving marketing workflows, leveraging automation and emerging technologies such as AI, and supporting the execution of digital marketing campaigns across email, landing pages, and paid media.

Reporting to the Senior Digital Marketing Manager, this role serves as an operational backbone for the marketing team, helping ensure marketing processes are efficient, campaigns are executed on time and with quality, and data from multiple platforms is integrated and accessible to support decision-making. The Specialist proactively identifies inefficiencies, recommends improvements, and helps evolve how marketing work gets done—not just how campaigns are executed.

The position serves as a key contributor to the ongoing evolution of the marketing technology stack and actively supports the adoption and experimentation of AI-driven workflows, automation, and scalable digital content creation.

ESSENTIAL FUNCTIONS AND KEY ACCOUNTABILITIES :

• Own the day-to-day execution and optimization of marketing operations, including the setup, execution, and continuous improvement of automated marketing workflows across marketing platforms (e.g., Eloqua, HubSpot, ZoomInfo, CRM integrations).

• Manage data operations activities, including uploading, processing, and routing lists using tools such as ZoomInfo Ringlead or similar platforms to support marketing and sales initiatives, with accountability for data accuracy, consistency, and quality.

• Proactively experiment with and apply AI-powered marketing tools to improve efficiency, quality, and scalability, including workflow automation, content generation, and AI-assisted video creation for digital campaigns.

• Create and maintain dashboards and performance reports that integrate data from multiple marketing and analytics platforms, ensuring insights are actionable and aligned to campaign and business objectives.

• Partner with marketing leadership to evaluate, implement, and optimize marketing technology tools and processes to support ongoing improvements in efficiency and scalability.

• Build, maintain, and update landing pages for digital marketing campaigns using no-code or low-code platforms (e.g., Ion or similar tools), following established standards and best practices.

• Support the execution of email marketing campaigns, including build, testing, deployment, troubleshooting, and quality assurance.

• Assist with the setup, execution, and monitoring of digital advertising campaigns, including coordination of assets, tracking, and performance measurement.

• Own and maintain documentation, best practices, and process guidelines related to marketing platforms, workflows, and campaign execution.

• While the role is hands-on, the focus is on building scalable, repeatable processes rather than one-off campaign execution.

Minimum Qualifications

Experience and Knowledge

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• 3–5 years of experience in digital marketing, marketing operations, or a similar hands-on marketing role requiring both execution and operational problem-solving.

• Experience working with marketing automation platforms such as Eloqua, HubSpot, Marketo, Pardot, or similar tools.

• Working knowledge of marketing analytics, data integration, and performance reporting.

Hands-on experience experimenting with AI tools used in marketing, or a demonstrated ability to quickly learn and apply emerging AI and automation technologies.

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Skills Required:

Technical / Hard Skills

• Working knowledge of the integration between marketing automation platforms, CRM systems, websites, and analytics tools.

• Experience configuring, managing, and optimizing marketing automation workflows, including campaign setup, segmentation, and process improvement.

• Familiarity with AI-driven marketing tools