Marketing Portfolio Strategy

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the

world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s

and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who

collaborate to innovate and turn ideas into action. Driven by innovation and a focus

on creating joyful moments through food and drinks, our decisions are guided by

consumer centricity, creating opportunities for our associates to do meaningful work

and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and

empowers you to make an impact, on your career and on the world around you.

The PFUS Marketing Portfolio Strategy team is focused on maximizing growth today and into the future. To that end, the team will utilize consumer and market trends to align the organization on where to play and how to win across multiple horizons. Our strategy will be both top down and bottom up, defining the overall opportunity and then identifying the role each piece of our portfolio will play in capturing growth.

the projects this team takes on will be strategic in nature, with an initial focus around identification of the Portfolio opportunity. Once accomplished, the team’s focus will shift to the development of a strategy that captures key actions, milestones and success metrics. Post alignment to this strategy, the team will then orchestrate activity to accomplish our portfolio goals while constantly refining our strategy and continuing to monitor for new growth signals.

Responsibilities

Team members will work in a highly collaborative, fast-paced environment with multiple functions. Insights, Brand Marketing, Innovation and Corporate Strategy will be our main partners, but team members should expect to engage with all functions. Due to the strategic nature of the work, team members can expect to gain exposure to senior leaders within PFUS while gaining valuable experience in strategic thinking, consumer-centricity, end to end business understanding and storytelling.

Lastly, success will be measured through a few key lenses; alignment on the opportunity in the short and long term, the prioritization of key areas of opportunity, an aligned action plan to win in the marketplace and most importantly overall portfolio growth.

Examples of Projects the team will take on

• Translating the PFUS Category Vision into a 5 year growth strategy
• Building out brand Foundation booklets to facilitate adoption of a PFUS Brand Foundation Template
• Partner with Innovation and Insights to determine how PFUS becomes a leader in functional snacking in the short and long term
• Develop Playbooks by Portfolio Brand Role to demonstrate how we will grow each Role differently using key growth levers
• Research and build a Premium playbook for PFUS to enable the development of a premium tier of snacking in our portfolio
• Diagnosing drivers and drags on PFUS core categories and brands
• Supporting in excomm, townhall, and strategic planning process materials

As the Assistant Manager of Portfolio Growth, your role will be to assist in the development of a PFUS Marketing Strategy and to lead key projects in service of this objective. You will report directly to the Portfolio Director. A successful candidate will have the ability to identify key trends and opportunities from consumer and marketplace data. Additionally, they will help build frameworks and stories that create organizational clarity and alignment around growth opportunities and how to capture them. While the team will be highly collaborative, each team member will be expected to function independently at times in service of our collective remit. The Assistant Manager will also be responsible for key category and brand analysis including the ability to breakdown business drivers methodically and be fluent in full suite of Circana tools.

• Act as a thought partner and strategic guide to PFUS Marketing and Insights
• Act as a project manager on portfolio level projects that are informed by consumer insights, market-place data and trends/foresights
• Act as a project manager on brand and portfolio partition projects that are informed by portfolio growth goals and brand/partition understanding
• Lead and champion a portfolio-centric culture in PFUS Marketing and beyond through consistent usage of key terms, KPIs and strategic frameworks
• Serve as the primary point of contact for the projects you lead on the Portfolio Strategy team
• Act as a key liaison and connection point for identified portfolio related initiatives
• Elevate the impact of the Portfolio Strategy team by challenging the status quo
• Develop working relationships with cross-functional partners, inclusive of Insights and Strategy, as well as manage relationships and workstreams with external vendors when required

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