Marketing Web Developer

Marketing Web Developer

Full-time | Remote | LATAM

Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network

About Us:

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

Our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

About the Company You’ll Be Working With:

Our client is a fast-growing, tech-enabled company in the legal services space, modernizing how litigation teams work. They combine technology, operations, and world-class service to make complex legal processes simpler, faster, and more efficient.

You’ll join a collaborative, high-performing Integrated Marketing team that cares deeply about impact, clear communication, and building a website that is a true driver of business results.

THE ROLE

We’re looking for a Marketing Web Developer — a marketer with strong technical skills, not a traditional software engineer.

This role is ideal for someone who sits at the intersection of marketing, front-end web execution, and marketing operations. You’ll own the technical execution of marketing web experiences, ensuring campaigns are launched quickly, tracked accurately, and continuously optimized for conversion.

Your primary focus will be building and maintaining marketing-driven web assets (landing pages, microsites, content hubs) using visual CMS platforms like HubSpot CMS and Webflow, while supporting analytics, experimentation, and marketing technology integrations.

Key Responsibilities

MARKETING WEB EXECUTION

• Build and maintain landing pages, campaign microsites, and marketing web experiences using HubSpot CMS (primary) and Webflow.

• Customize and adapt CMS templates and modules using HubL, HTML, CSS, and light JavaScript as needed (no heavy backend development).

• Translate marketing concepts and design mockups into high-performing, conversion-focused web pages.

• Partner closely with demand generation, content, and design teams to support campaign launches.

• Support upcoming marketing website rebuilds and content hub initiatives, collaborating with internal stakeholders and external agencies.

Marketing Analytics, Tracking & Optimization

• Own and maintain Google Tag Manager implementations across marketing web properties.

• Ensure accurate setup of Google Analytics and HubSpot analytics for campaign and conversion tracking.

• Support marketing technology integrations, including form tools, CRM connections, and API-based integrations where required.

• Manage cookie consent and tracking compliance (GDPR, CCPA) in collaboration with Legal and IT teams.

• Assist with A/B testing and conversion rate optimization (CRO) initiatives, using data to improve performance over time.

• Build and maintain simple marketing dashboards that connect web activity to campaign and business outcomes.

Website Maintenance & Performance

• Own the organization and upkeep of marketing web assets, knowing where content lives and when it was last updated.

• Execute ongoing website updates, content refreshes, and performance improvements.

• Proactively identify opportunities to improve page speed, usability, and conversion rates.

• Troubleshoot front-end and tracking issues quickly to keep marketing activities running smoothly.

Requirements

CORE REQUIREMENTS

• 3–5 years of experience working on marketing websites and campaign assets within a marketing or growth team.

• Strong hands-on experience with HubSpot CMS (required), including templates, modules, HubL, HTML, and CSS.

• Experience building marketing pages in Webflow, or the ability to ramp up quickly.

• Practical experience with Google Tag Manager, analytics tagging, and marketing performance tracking.

• Solid understanding of marketing funnels, lead generation, and conversion optimization.

• Comfortable working in a fast-paced marketing environment with multiple campaigns and stakeholders.

• Strong attention to detail and ability to execute designs accurately.

• Ability to present a portfolio of marketing landing pages, microsites, or campaign web experiences.

Nice to Have

• Experience supporting marketing operations or marketing technology integrations.

• Familiarity with basic API-based integrations related to marketing tools.

• Experience running or supporting A/B tests and CRO experiments.

• Prior experience working with external agencies on marketing web projects.

Your Benefits

Joining this team means more than just a job — it’s an opportunity to grow your career while working with some of the most innovative companies in the US and Europe. Here’s what you can expect:

Global Work Exposure: Collaborate with dynamic, forward-thinking teams across international markets.

Competitive Compensation: Enjoy a highly competitive salary aligned with top industry standards.

Work–Life Balance: Benefit from 15 days of paid annual leave, plus option for flexible work arrangements.

Learning & Development: Access opportunities to build your skills and grow professionally through continuous learning initiatives.

Supportive Environment: Be part of an inclusive, high-performing culture that values collaboration, growth, and your unique perspective.

JOIN OUR TEAM

At The Global Talent Co., our mission is to bridge the gap between leading global brands and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.