Find the details below:
Position:Media & Analytics Advisor (onsite, part-time)
Location:Houston, TX, US
Conroe, TX, US
Humble, TX, US
Klein, TX, US
Spring, TX, US
The Woodlands, TX, US
Salary: USD $35.00 - $40.00 / hr
This is a onsite role with part-time hours (20 hours per week spread over 3 days a week) based at our client facility in Spring, TX (Houston area).
Job description
Client leading Energy client is looking for a Media & Analytics Advisor, who will work onsite at the client facility.
This candidate will:
- Provide media expertise to the organization by working with internal functions and external parties
- Consult on the development and execution of media plans to align with P&GA's strategy
- Lead, provide guidance and track media investment budget, platform and mix to support P&GA's business and marketing objectives
- Evaluate the effectiveness and efficiency of media plans through all available reporting and analysis
- Lead implementation and tracking of holistic measurement strategy across paid media channels with agency partners to allow for in-flight optimization and continuous improvement
- Coordinate and provide measurement and analytics support for integration of paid channels with owned channels
- Collaborate with global teams and other P&GA and EM communications, media, analytics and IT team to share and leverage industry and cross-BU best practices, data strategy and martech platforms where applicable
- Lead implementation and tracking of holistic media measurement strategy
- Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
- Offer media analytics expertise to enhance overall media investment effectiveness
- Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
- Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
- Lead faster pace paid media optimizations whenever possible
- Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)
SCOPE (Impacts, success measures/metrics, position in Value Chain)
- Lead implementation and tracking of holistic media measurement strategy
- Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
- Offer media analytics expertise to enhance overall media investment effectiveness
- Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
- Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
- Lead faster pace paid media optimizations whenever possible
- Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)
Preferred Knowledge, Skills and Experiences
- Google Analytics
- Sitecore
- Media measurement/MMM
- Application of business and media related knowledge
- Digital Marketing knowledge
- Brand and third party management
- Strategic and Innovative
- Analytical
- Collaborative
- Salesforce Marketing Cloud (preferred but not required)