Overseas Advertising Data Strategy Product Manager

Roles & Responsibilities

• Own data analysis and strategy optimization for the overseas ad network, leveraging advertiser and industry insights to drive improvements in ROAS, LTV, and scalability;
• Work closely with Data Science and Recommendation teams to analyze multi-source data, identify key drivers, and design scalable 2. strategies (e.g., bidding, budget allocation, cold start), while building reusable methodologies;
• Lead the development of inhouse data diagnostics platform, to enable efficient issue diagnosis and data-driven decision-making;

Preferred Qualifications

• 8+ years of experience in advertising or datarelated roles, with strong analytical skills and solid understanding of ad recommendation systems; gaming/data science background is a plus;
• Fluent in English, able to collaborate with global teams and handle a fast-paced, high-pressure environment;
• Strong cross-functional collaboration skills, with a result-driven mindset and strong ownership;