Portfolio Leasing and Marketing Manager

Who We Are

At Balfour Beatty Communities, we are dedicated to a singular mission: delivering the quality communities people are proud to call home. We believe exceptional living experiences can only be created when We Care—about our residents, our partners, our communities and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy and creativity.

Our Benefits:

• Discretionary bonuses

• Medical and Dental Insurance 1st of the month following employment

• Health, Flexible Spending and Dependent Care Accounts

• Company paid life insurance

• 401K plan with employer matching

• Robust PTO to include, sick, floating holidays, vacation, and personal days

• 2 Volunteer Days per year

• Company paid short-term and long- term disability, parental leave.

• And more!

About the role

The Portfolio Leasing & Marketing Manager is responsible for driving leasing performance, marketing strategy, reporting, and revenue optimization across a portfolio of student housing communities. The Portfolio Marketing Manager strives to achieve budgeted occupancy through retention of existing residents, leasing current availability and pre-leasing of future availability.

What you'll be doing

• Consistently evaluates market conditions and recommends adjustments to new lease and renewal rental pricing and marketing strategies as needed to drive occupancy.

• Ensures leasing teams execute a consistent, high-quality sales process aligned with company standards and conversion goals

• Monitors leasing staff to ensure proper adherence to leasing procedures and operational policies. and Recommends changes to improve overall functionality of leasing and marketing when issues are identified.

• Responsible for providing oversight for the leasing functions and holding leasing team members accountable for daily leasing goals and follow up activities in Entrata.

• Responsible for portfolio-wide leasing performance including pre-leasing, occupancy, and renewal strategy

• Analyze leasing velocity, traffic sources, and conversion ratios to identify performance gaps and implement solutions

• Oversee the full lead lifecycle from inquiry to move-in across all communities

• Audit CRM systems (Entrata/EliseAI) to ensure timely response, effective follow-up, and accurate lead tracking..

• Implement and refine communication strategies (text, email, automation) to improve lead-to-lease conversion

• Lead weekly leasing performance calls with onsite teams to review KPIs, challenges, and action plans

• Participate with operations and asset management to recommend pricing, concessions, and leasing strategies

• Develop and execute portfolio-level marketing strategies aligned with leasing, occupancy, and revenue goals

• Evaluate performance of all marketing channels (ILS, paid media, social, outreach) and optimize strategy and spend to maximize ROI and cost per lease

• Compile and analyze weekly market surveys; provide insights and recommendations on pricing, concessions, and competitive positioning to senior leadership

• Oversee planning and execution of leasing and marketing events across the portfolio, ensuring alignment with leasing goals, brand standards, and measurable outcomes

• Identify and implement strategies to increase brand awareness and drive qualified traffic through digital marketing, outreach initiatives, and strategic partnerships

• Develop and scale partnerships with universities, student organizations, and local businesses to enhance visibility and generate leads

• Oversee social media strategy across communities to ensure brand consistency, engagement, and effective storytelling

• Partner with internal marketing teams to develop campaigns, creative direction, and messaging aligned with target audiences and leasing objectives

• Manage reputation strategy, including online reviews and ratings, to protect and enhance brand perception

• Ensure all marketing materials, ILS listings, and digital platforms are accurate, optimized, and aligned with brand standards

• Track, analyze, and report on marketing performance metrics and key performance indicators to inform strategy and drive continuous improvement

• Design and deliver leasing and marketing programs across the portfolio to drive performance and consistency

• Coach onsite teams on:

• Lead management and follow-up strategies

• Sales techniques, objection handling, and closing

• CRM utilization (Entrata/EliseAI) and performance expectations

• Partner with Regional Property Managers and Director to identify performance gaps and implement targeted coaching and development plans

• Conduct site visits to evaluate leasing execution, customer experience, and team effectiveness; provide actionable feedback and accountability measures

• Support onboarding and ongoing development of leasing staff to ensure