Product Analytics Manager

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

We're looking for a strategic and data-driven Product Analytics Manager to advance our streaming and ticketing platforms, driving audience growth and revenue. This role will lead analytics initiatives that enhance content discovery, improve conversion, and optimize the end-to-end streaming and ticketing experience.

You'll partner closely with Product, Content, Marketing, and Engineering teams to translate data into insights that inform product decisions, improve customer experiences, and accelerate growth & monetization.

Key Responsibilities

• Define and track product KPIs across the user lifecycle, including feature adoption, conversion and engagement
• Analyze cross-platform user behavior (web, mobile, CTV) to identify opportunities to improve discovery and conversion
• Partner with Product to evaluate feature performance and prioritize enhancements
• Identify friction points in user journeys and recommend solutions to improve conversion and revenue
• Collaborate cross-functionally to support and execute conversion-focused initiatives
• Design and analyze A/B tests to optimize product experiences and improve purchase completion
• Develop dashboards and reporting to monitor product performance and funnel metrics
• Leverage Adobe Analytics and large-scale behavioral datasets (via SQL) to generate actionable insights on user engagement, content performance, and conversion
• Partner with Data Engineering and Data Implementation teams to improve tracking, data quality, and analytics reliability
• Present insights and recommendations to inform product strategy

Qualifications

• 5+ years of experience in product analytics, preferably within media, entertainment, streaming or digital commerce
• Strong hands-on experience with Adobe Analytics (required)
• Advanced proficiency in SQL for large-scale data analysis (required)
• Experience with cloud data platforms (e.g. Databricks, Snowflake, Redshift)
• Experience analyzing user engagement, content performance, and conversion funnels within subscription or transactional business models
• Proven experience with A/B testing and experimentation frameworks
• Experience with data visualization tools (e.g., Tableau, Looker)
• Strong storytelling skills with the ability to communicate insights to both technical and non-technical audiences

Additional Information

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $110,000 - $130,000 (bonus-eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of you