Product Director of MarTech

Toogeza
Europe, Europe
Career-pivot friendly

Who this role is best for

Best suited to mid-level marketing technology professionals with expertise in UA technologies and CRM, working within app environments and reporting to C-level executives.

Best fit for

  • Experienced MarTech leaders with a focus on user acquisition and in-app growth marketing.
    — “Proven track record working with user acquisition and in-app growth marketing”
  • Candidates who can align MarTech strategies with company-wide objectives and report to executives.
    — “Ensure alignment with overall company goals and objectives”
  • Leaders capable of managing cross-functional teams and vendor relationships.
    — “Lead a cross-functional team in implementing best practices”

Things to consider

  • Requires managing multiple teams and collaborating with Product and Engineering.
    — “Support 3-4 teams with vision and strategy”
  • Involves frequent reporting to C-level executives on performance metrics.
    — “Report to C-level executives on MarTech strategies”

How to stand out

  • Demonstrate ROI impact of past MarTech initiatives in your resume.
    — “Evaluate ROI and KPIs to measure the success”
  • Highlight leadership in vendor and technology stack management.
    — “oversee the management of vendor relationships and marketing technology stacks”
  • Showcase experience with CRM and analytics tools prominently.
    — “Strong knowledge of UA/growth marketing technologies, including CRM”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Mid Level

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • lead the MarTech strategy and drive app-based initiatives
Typical background
product management experience in marketing technology

Skills & requirements

Required

Martech StrategyGrowth Marketing

Preferred

Data Science

Stack & domain

Ua TechnologiesCrmData Science ModelsGrowth Marketing CampaignsApp-based InitiativesRoi And KpisVendor RelationshipsMarketing Technology StacksLeadershipCommunicationAnalyticalData-drivenMartechGrowth MarketingUser AcquisitionIn-app Marketing

About the role

Original posting from Toogeza via Ashby

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced Product Director to join one of toogeza’s clients.

Responsibilities

  • Lead the MarTech strategy, focusing on UA technologies, CRM, and data science
  • models to enable growth (pLTV, churn model, next best action).
  • Develop, implement, and oversee comprehensive tooling for growth marketing
  • campaigns within the app environment.
  • Work closely with the Product and Engineering teams to drive app-based initiatives.
  • Evaluate ROI and KPIs to measure the success of MarTech and growth marketing
  • initiatives.
  • Lead a cross-functional team in implementing best practices for UA and in-app
  • marketing.
  • Ensure alignment with overall company goals and objectives.
  • Report to C-level executives on MarTech strategies and performance metrics.
  • Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
  • Support 3-4 teams with vision and strategy.

Qualifications

  • Minimum of 8 years experience in marketing technology roles.
  • Proven track record working with user acquisition and in-app growth marketing
  • technologies.
  • Strong knowledge of UA/growth marketing technologies, including CRM, tracking
  • and analytics tools.
  • Exceptional leadership skills and experience in managing a cross-functional team.
  • Excellent communication skills, both written and verbal.
  • Highly analytical and data-driven mindset.
  • Previous experience in marketing and analytics is a plus.

What’s next?

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

Source: Toogeza careers (Ashby)

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