Product Lead - Digital Adoption & Engagement

Cygnify
Remote
Remote

Job Description

We are partnering with a Telecom company who is seeking a digital leader to drive the strategy, adoption, and performance of its consumer mobile app and AI chatbot platforms.

Key Responsibilities

  • Own the strategy, roadmap, and performance of the client's consumer app and AI Chatbot
  • Drive app adoption, digital engagement, and self-service usage to shift customers from stores and call centres to digital channels
  • Develop and prioritize the digital product roadmap in collaboration with business, product, CX, and technology teams
  • Enhance customer journeys, personalization, and automation to improve CSAT/NPS and retention
  • Partner with IT and vendors to deliver features, ensure platform performance, and meet SLAs
  • Use data and customer insights to monitor KPIs and continuously optimize digital experiences
  • Lead, coach, and develop a team, while managing resources and vendors

REQUIREMENTS

  • Bachelor’s degree in Business, Marketing, or related field
  • 10–12 years of digital experience, with 6+ years in leadership roles
  • Proven experience driving digital channel adoption, engagement, and self-service platforms
  • Experience managing a customer-facing mobile app as Product Owner
  • Exposure to GenAI assistants or AI chatbot solutions
  • Strong understanding of CX, UX/UI, product, engineering, and Agile delivery
  • Strong stakeholder management, leadership, and data-driven mindset

Skills & Requirements

Technical Skills

Digital strategyProduct managementCustomer experienceData analysisLeadershipAgile deliveryLeadershipStakeholder managementData-driven mindsetTelecomMobile appAi chatbotCustomer service

Employment Type

FULL TIME

Level

senior

Posted

3/16/2026

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