Product Manager, Digital Activity Data Product (Moline, Illinois, US, 61265)

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

John Deere is an equal opportunity employer, including disabled & veterans.

Primary Location: United States (US) - Illinois - Moline

Function: Product and Process Mgmt (CA)

Title: Product Manager, Digital Activity Data Product - 118346

Onsite/Remote:Remote Position

This position is eligible for remote work at the present time. The arrangement may be delayed for training or other job acclimation purposes and remains subject to change.

About the Role

In this role, you will shape how John Deere leverages the digital behavioral patterns of our current and potential customers to make insights and interventions driving digital utilization and engagement. You will manage the centralization of multiple sources including authentication logs, email delivery records, online form fills, web app API logs, personalization logs, Adobe Analytics clickstream, and more. Through purposeful aggregation and data structure, you will create novel customer insights and actionable digital segmentation . You will participate in executing a growth optimization strategy driving digital retention and engagement. This product will mature enterprise descriptive analytics, predictive modeling, customer insights, personalization qualifications, and our enterprise ambition to reach 1 million digital monthly active users by 2030.

Your Responsibilities

As a Product Manager, Digital Activity Data Product for John Deere Intelligent Solutions, located in Moline, IL, Kansas City, MO, Chicago, IL, Des Moines, IA or as a remote role you will :

• Lead product discovery and definition by collaborating with internal stakeholders and data providers to understand needs and integration points

• Collaborate with engineering and data science teams to create production-class features that aggregate and synthesize data from multiple sources

• Leverage your expertise in behavioral data to craft tailored data views supporting engagement analysis, campaign effectiveness, digital advertising, sales attribution, and more

• Participate as domain expert within the larger Customer Insights Data Product Family to enhanc