POSITION OVERVIEW:
We are seeking a Product Manager, Digital Advertising, to support the continued growth and evolution of our digital advertising business.
This role combines product management with category-led strategy. You will be responsible for developing and optimizing advertising products, while also translating market insights into clear, actionable strategies that support revenue growth across key industry verticals.
Working closely with teams across Revenue, Marketing, Editorial, Data, and Technology, you will help ensure our advertising solutions are well-positioned, competitive, and aligned with client needs. This is an existing vacancy, and this position is a hybrid role based in Toronto.
KEY RESPONSIBILITES:
Product Development & Management
- Lead the development and enhancement of digital advertising products and capabilities.
- Translate business priorities into clear product roadmaps and delivery plans.
- Collaborate with cross-functional teams to design and implement client-focused solutions.
- Partner with Revenue Management on product pricing, packaging, and positioning.
- Evaluate product performance and identify opportunities for optimization and growth.
Category Strategy & Insights
- Support category strategy across key verticals, including Finance, Technology, Insurance, Education, and Business.
- Analyze market trends, audience behaviour, and competitive activity to identify opportunities.
- Translate insights into clear materials and recommendations that support Sales and Marketing efforts.
- Develop go-to-market frameworks.
- Work with Editorial and Content teams to identify relevant integration opportunities.
Sales Enablement & Go-to-Market
- Equip Sales teams with the information, tools, and materials needed to effectively represent our products.
- Contribute to RFP responses, client presentations, and proactive proposals.
- Help ensure product positioning is clear, consistent, and aligned with market needs.
- Support prioritization of key opportunities and accounts.
Partnerships & Operations
- Work with external vendors to identify and implement new revenue opportunities.
- Contribute to initiatives related to brand safety, ad quality, and compliance.
Performance & Optimization
- Monitor product and category performance using data and stakeholder feedback.
- Identify opportunities to improve effectiveness and drive stronger revenue outcomes.
- Ensure alignment between product development, go-to-market efforts, and business objectives.
QUALIFICATIONS:
- 5+ years of experience in product management, digital media operations, ad tech, advertising sales, or a related field.
- Strong analytical skills and ability to translate data into actionable insights.
- Experience working across cross-functional teams to deliver projects and initiatives.
- Strong written and verbal communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience working with external partners or vendors is an asset.
What We Offer
- The opportunity to contribute to a leading Canadian media organization.
- A collaborative, cross-functional working environment.
- Exposure to a broad range of digital products, partners, and revenue strategies.
- The ability to make a meaningful impact on product development and revenue growth.
SALARY: The base salary for this role ranges from $110,000 to $126,000 per year. Placement within this range depends on a candidate's level of experience, technical skills, and alignment with the role's requirements. Candidates who have been identified as meeting the role's requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles. This role may be eligible for The Globe's Sales Incentive Plan, which is based on a combination of corporate and revenue objectives and rewards individual performance.
WE OFFER:
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
- Education assistance for external training courses
SUPPORTING YOUR GROWTH:
- We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
- There are lateral and upward advancement opportunities for rewarding and developing careers.
- We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
- We support continuing