Product Marketing Manager (AI-Native, Developer Community)

Who this role is best for

Derived from job-description analysis by Serendipath's career intelligence engine.

Skills & requirements

About the role

ROLE SUMMARY

First Resonance is building the Factory OS for high‑consequence manufacturing. We’re looking for a Product Marketing Manager (Developer Community) to help our developer ecosystem grow — including engineers, technical operators, solutions teams, partners, and builders who extend, integrate, and advocate for our platform.

This PMM will own the strategy and execution of developer community + developer marketing: from messaging and content to programs, events, advocacy, and measurable pipeline impact. The ideal candidate is AI-native and uses modern AI tooling to research, draft, iterate, measure, and scale.

WHAT YOU’LL DO

BUILD & LEAD DEVELOPER COMMUNITY PROGRAMS

• Design and run a developer community strategy that grows awareness, engagement, and advocacy.

• Launch community programs (office hours, working groups, champions/ambassadors, partner spotlights, community challenges).

• Develop a community calendar across in‑person and virtual touchpoints (meetups, conference activations, webinars, roundtables).

• Establish feedback loops that translate community signals into product, documentation, and roadmap inputs.

OWN DEVELOPER MESSAGING & NARRATIVES

• Craft clear, technical, developer-resonant positioning for our platform and key product areas (integrations, data, APIs, automation, AI features).

• Maintain an opinionated point of view on where manufacturing software is going (agentic workflows, traceability, quality systems, modern data platform patterns) and translate that into content and talk tracks.

• Create and continuously refine developer personas and journey maps (from first touch → activation → adoption → advocacy).

CREATE HIGH-IMPACT DEVELOPER CONTENT

• Produce developer-facing content: quickstarts, integration guides, best-practice playbooks, sample projects, release messaging, and technical blog posts.

• Build “content systems” (templates, reusable outlines, distribution checklists, repurposing pipelines) to scale output without sacrificing accuracy.

• Partner with Product/Engineering to turn product knowledge into assets that reduce friction and increase adoption.

DRIVE ADOPTION AND REVENUE OUTCOMES

• Define and measure funnel metrics for developer programs (activation, retention, advocacy) and connect them to downstream business outcomes (SQL/SQO influence, expansion, partner-sourced opportunities).

• Build launch playbooks for developer-facing releases and integrations (announcement, docs, community amplification, enablement).

• Collaborate with Sales, Solutions, and Customer Success on enablement assets tailored to technical buyers and champions.

WHO YOU’LL WORK WITH

• Product & Engineering (for roadmap, technical accuracy, launches)

• Forward Deployed Engineering (for real customer workflows and field learnings)

• Sales & RevOps (for pipeline impact, enablement, target-account programs)

MINIMUM QUALIFICATIONS

• Experience in product marketing, developer marketing, community, or technical marketing.

• Track record building communities and/or developer programs that drive measurable engagement and business impact.

• Strong writing and storytelling skills for technical audiences (engineers, builders, operators).

• Comfortable collaborating deeply with technical teams and translating product capabilities into developer-friendly value.

• Strong project management and ability to run cross-functional programs end-to-end.

“AI-NATIVE” REQUIREMENTS (CRITICAL)

You don’t just “use AI” — you operate differently because of it:

• You have a repeatable workflow for AI-assisted research, synthesis, writing, editing, and iteration (while maintaining factual accuracy).

• You can build lightweight automation around content production and distribution (prompt libraries, templates, evaluation checklists, repurposing pipelines).

• You use AI tools to instrument and analyze performance (content effectiveness, community engagement signals, attribution insights).

• You have strong judgment about when AI helps and when human craft and technical validation are required.

PREFERRED QUALIFICATIONS (NICE TO HAVE)

• Experience in hardtech / industrial / manufacturing / aerospace / defense / energy / robotics markets.

• Familiarity with developer ecosystems: APIs, integrations, SDKs, docs, technical enablement, product-led growth.

• Experience working with or marketing data platforms, workflow software, or AI-driven products.

• Experience running conference activations, meetups, or ambassador programs in technical communities.

Source: First Resonance careers (Ashby)