Product Marketing Manager, Family

ABOUT ONEPAY

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:

• Ready to run

• Hungry and driven by urgency

• Exceptional at what they do, with low ego

• Comfortable operating in motion

THE ROLE

We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and lead engagement marketing for the OnePay Family Product. In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app comm’s, and more. You’ll own the strategy and execution of our engagement programs, champion a test-and-learn mindset, and collaborate closely with Product and Analytics to scale a best-in-class cardholder experience. This is an opportunity to shape how we communicate with millions of customers, from their very first swipe to long-term product loyalty.

This role is responsible for:

• Designing and optimizing omnichannel lifecycle marketing campaigns.

• Driving customer activation, engagement, retention, referrals, and cross-sell efforts.

• Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights.

• Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation.

• Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal.

• Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies.

• Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement.

• Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives.

• Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.

YOU BRING

• 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services.

• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).

• Strong understanding of audience segmentation, personalization, and behavioral targeting.

• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.

• Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams.

Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.

• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve.

• You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift

• A bias for action, a growth mindset, and a deep passion for improving the customer experience

• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations

• Drive and proactivity - everyone here is a builder and executor

WHAT WE OFFER

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

STANDARD INTERVIEW PROCESS

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

EQUAL EMPLOYMENT OPPORTUNITY

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.