Retention Marketing Manager — Ecommerce & Membership

About PCH

Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.

Role Summary

We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.

What You’ll Own

Lifecycle Strategy

• Build and manage customer journeys:

• Onboarding

• Abandoned cart

• Post-purchase

• Winback

• Subscription upgrade/downgrade flows

• Develop structured segmentation strategies

Membership & Subscription Growth

• Design and optimize subscription tier communication

• Support upsell initiatives

• Reduce churn through proactive engagement programs

Campaign Execution

• Oversee promotional calendar

• Partner with Creative for campaign assets

• Ensure consistent messaging aligned with brand standards

Reporting & Optimization

• Track repeat purchase rate, churn, LTV

• Conduct cohort analysis

• Continuously optimize flows based on performance data

What Success Looks Like (First 90 Days)

• Clear lifecycle roadmap established

• Improved engagement in at least one automated flow

• Identified churn drivers and mitigation plan

• Measurable lift in repeat purchase or subscription conversion

Required Experience

• 4–7+ years in ecommerce lifecycle marketing

• Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)

• Strong understanding of subscription models

• Analytical mindset with commercial focus

• Understanding of Shopify

This Role Is Not

• A general email production role

• A social media marketing role

• A purely creative campaign position without data ownership

Compensation & Benefits

• Competitive salary based on experience

• Medical, dental, and vision insurance, plus a range of additional voluntary benefits

• 401(k) with company match

• Flexible PTO and 15 paid holidays to rest and reset

• Remote-first culture with home office stipend

• Professional development budget

• 12 weeks of paid family leave to celebrate life’s biggest moments

Location:

Remote - Phoenix, AZ

PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.