Sales Development Representative

LET'S MAKE THE NHS THE MOST ADVANCED HEALTHCARE SYSTEM IN THE WORLD 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. So we’re on a mission to fix it with technology that actually works.

We love the NHS because it’s accessible to all, free at the point of delivery and employs millions up and down the UK. But we've all read the headlines. It's under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population. Which means longer wait times, fewer appointments and lower quality care for the people who need of it most. The NHS is beautiful, but broken.

The largest cost (£66bn+) is staff, who spend a ridiculous amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. And that's where we're making a difference.

We're focused on relentlessly automating repetitive processes within the NHS. And we’ve had great early success. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we're now building more powerful tech that unlocks access to healthcare for the entire nation. Check out bookable.health https://bookable.health/?utm_source=ashby for a sneak peek.

⛩️ OUR PRINCIPLES

Exciting challenges lie ahead—guided by our principles, we’ll meet these challenges with a thoughtful and caring approach to support our community of NHS GP practices. These principles drive everything we do at Healthtech-1:

Read more about our principles in the Healthtech-1 Handbook https://link.ht1.uk/handbook.

🚀 THE MISSION

We have an ambitious mission: to unlock access to healthcare by navigating patients to the right place, first time. We’re going to create a world where every appointment is transparent and bookable, starting in General Practice.

We are hiring a Junior Growth Specialist to help us get in front of more practices. Your core focus will be on booking demos for our Senior Growth Specialists.

You’ll be joining an ambitious sales team with prior experience at Monzo, Revolut, the Civil Service, the NHS, investment banking, consulting, and other VC-backed startups. We were previously ranked 8th fastest growing startup in UK and 33rd fastest in Europe. We will train you to become a great sales person. Progression works across three dimensions:

This is a place to do your life’s best work!

🎯 GOAL EXPECTATIONS

Our mission is to unlock access to healthcare. You will contribute by increasing appointment supply. This is achieved through selling more products to more practices.

OBJECTIVE 1: BOOK QUALIFIED DEMO CALLS WITH GP PRACTICES

• You understand in detail how a GP practice works and its key personas

• You communicate persuasively using storytelling and data

• You use a variety of outbound channels such as cold calling, email campaigns, LinkedIn, events, visits, referrals

• You execute outbound campaigns at high volume

• You represent the voice of Healthtech-1 and take deep care in every interaction

OBJECTIVE 2: CREATE GREAT HANDOVER MOMENTS FOR YOUR AE

• You regularly meet with your AE and collaborate on work and improvements together

• You keep the CRM tidy and updated with great handover notes

🔍 SCOPE OF THE ROLE

YOU FULLY OWN:

• Your demos booked target

• The quality, effectiveness and consistency of your outbound campaigns

• Improving your techniques and sharing your learnings

YOU CO-OWN:

• Qualification and enrichment of your lead list

• Keeping the CRM tidy and updated

• Staying in sync with your AE

• Material creation for better outbound, e.g. fact sheets

YOU INFLUENCE (BUT DO NOT OWN):

• Relationships with existing users

• How our Growth Specialists (AE) deliver demos

• The way we invest in and deliver inbound campaigns

YOU DO NOT OWN:

• Closing deals

• Onboarding

• Account management

⚠️ THIS ROLE IS NOT FOR EVERYONE

This is a high-agency, high-expectation role in a fast-moving healthtech environment. You probably won’t enjoy this role if you:

• Prefer to be told what to do over figuring out what to do

• Need significant training and supervision to improve

• Aren't comfortable with honest feedback

• Don't want to constantly push your work rate

You will enjoy this role if you like owning your target and raising the bar around you.

"You'll be joining a focussed high growth team that have ambitions to help every single practice in the country, and won't stop until they do so. We're humble, low ego and care deeply about doing our life's best work. This will be a ride of a lifetime!" -- Pete Huang, Cofounder & Growth Lead.

📝 30/60 DAY PLAN

BY DAY 30: TRAIN UP, EARN TRUST AND GET MOVING 🏃

• Learn the main concepts

• practice personas

• how a practice works

• the NHS system

• our products

• Build empathy for the NHS through direct exposure

• Spend a week as a GP practice receptionist to understand our customer deeply

• Stretch goals, complete some admin!

• Present your Old World to the team

• Learn the healthtech-1 style, then develop your authentic style

• Watch a demo from each AE

• Watch 10 demos

• Listen to team mate’s cold calling (1 hour with each AE)

• Reflect, summarise and share your style with your manager

Weekly KPIs:

• 🎯 200 touch-points, using at least 3 channels

• 🎯 10 demos booked

• Proactively report on campaign efficacy (activity, conversion, results)

• Do Not Attends (DNA) < 75%

BY DAY 60: FULL SPEED AND CONSISTENT RESULTS 🏎️

• 30 day activities are complete

• Use multiple channels to good effect. At least 5 of the following:

• cold calls

• teams messages

• emails

• LinkedIn

• in person events

• referrals

• in-person visits

• You can do some AE activities

• can recite the demo

• can complete 15 minute discovery calls

Weekly KPIs:

• 🎯 250 touch-points (calls, emails, visits)

• 🎯 15 demos booked

• Proactively report on campaign efficacy (activity, conversion, results)

• Do Not Attends (DNA) < 85%

✅ MUST-HAVE TRAITS

• Bias to action - fearless with getting on the phone, bias to action, takes rejection well

• Storyteller - High quality and persuasive incredible communicator internally and externally

• Outcome driven - focus on the big picture and business goals

• Coach-ability - strong internal communication, be able to take on feedback and adjust plan

• Tech savvy - understand the stack; Attio etc

• Team player - low personal ego, brings happy conflict, and improves ways of working

• Clear communicator - communicates appropriately for the setting (e.g. concise or detailed as needed)

• Hard working - will go above and beyond to unlock access to healthcare

• Personable and refreshing - can build a relationship with a spoon, puts people at ease, makes them happy

• Creative - looks beyond the past and present, looking for new high impact opportunities

👍 REQUIRED EXPERIENCE

• Some experience in sales or recruitment

• Evidence that you are a good communicator and can build relationships

😊 THE HIRING PROCESS

💙 A BIT ABOUT US

💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world.

🏥 Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.

💪🏼 3-5 days in the