Best suited to mid-level sales leaders who thrive in founder-led environments and are excited about AI-driven workflow transformation in the B2B signage industry.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from The Global Talent Co via Ashby
Sales Director (German-speaking) Berlin, Germany · Full-time · On-site
ABOUT US
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25,000+ like-minded professionals.
ABOUT THE COMPANY
You'll be joining a fast-scaling, founder-led company that is redefining an entire industry. Founded in 2014, this European B2B signage company has built a premium brand trusted by some of the most recognisable names in retail, hospitality, tech, and luxury — think global household brands across Germany, Sweden, Poland, and beyond.
What makes this company unique is its ambition: to become the first truly scalable business in a sector that has historically been fragmented, craft-based, and impossible to systematise. Through smart processes, technology, and now AI, they are doing exactly that. This is not a startup at zero — it's a proven business with real revenue, real clients, and a clear roadmap to European market leadership.
With offices in Berlin, Wrocław, and Helsingborg, they're at an exciting inflection point and building the senior commercial team to take them there.
THE ROLE
This is one of the most important hires the company will make this year. What it requires is someone who has led a sales team, knows how to take ownership, and is ready to step fully into a leadership role and grow with the business.
As Sales Director you'll architect the commercial engine. You'll own the inbound and outbound sales functions, the CRM and AI-driven workflow transformation, and the customer experience from first touch to retention. You'll manage and develop a growing team of sales consultants, working closely with the founders to shape strategy and execute with discipline.
KEY RESPONSIBILITIES
- Grow and develop the inbound sales team, outbound function, aftersales, and offline conversion
- Own sales team targets and metrics — structured planning and execution, not gut-feel management
- Drive customer satisfaction and retention of key brand clients
- Oversee the CRM system and full customer journey
- Develop market and customer understanding to inform product, pricing, and strategy
- Manage client relationships and resolve disputes when they arise
WHAT WE'RE LOOKING FOR
- 3+ years of experience in sales, with at least some time leading or mentoring a team
- A strong sense of ownership — you take responsibility for outcomes, not just activities
- Comfortable managing people and holding a team accountable to results
- Solid understanding of CRM systems, pipelines, and data-driven decision making
- An appetite for AI-native tools and workflow automation — you don't need to have built it all before, but you need to be genuinely excited about it
- German at native level — this is non-negotiable
- Professional English
WHAT'S ON OFFER
- Base salary up to €100,000 per year, depending on experience
- A genuine seat at the table — direct access to the founders and real influence over commercial strategy
- The chance to grow into and shape a Head of Sales role at a profitable, scaling business
- Berlin-based, on-site role with an international, mission-driven team