Senior Analyst, Market Research and Insights

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

What you'll do:

The Senior Analyst will support the Senior Manager on Global Market Research & Insights to help create data driven Insights for our top clients on a local and global scale. You will use primary and secondary research, as well as first-party data, to both help our commercial teams show up as subject matter experts, while also helping our clients plan their media strategies and activations. Additionally, as we sit within marketing, this role will also focus on finding ways to build marketing and thought-leadership materials to help drive interest in activating with The Trade Desk. This position is highly cross-functional with the potential to impact some of the largest opportunities for The Trade Desk.

• Support market research and insights projects informed by alignment with key stakeholders that enable the business to remain focused on prioritized issues and topics.
• Strategically gather, analyze, and present timely, relevant insights for a variety of purposes, including vertical research, ad spend trends, audience insights, and competitor analyses.
• Successfully manage projects, resources, and time efficiently and effectively to meet deadlines.
• Effectively communicate actionable results through compelling data storytelling.
• Foster relationships with cross-functional counterparts including sales leads and sales strategy teams to inform R&I priorities and proactive initiatives.
• Develop a deep understanding of the advertising industry including trends, media mix shifts, best practices, competitors, etc., and develop frameworks to synthesize this understanding into insights for the business.
• Assist in conducting qualitative and quantitative research studies, supporting project management with key external vendors to aid in questionnaire development, data collection, analysis, and reporting.
• Become an expert with current and potential 3rd party data source partners, including: MediaRadar/Kantar, eMarketer, Statista, Standard Media Index (SMI), Global Web Index (GWI), YouGov, etc.

Who you are:

• 2-3 years of relevant experience within AdTech, media planning, broader digital media industry, television/streaming industry, a SaaS platform, or media consultancy
• Have an understanding and experience with quantitative and qualitative research methodologies and tools to deliver customer and market research and insights quickly and effectively
• Self-motivated, data savvy, and organized with a meticulous attention to detail to produce quality deliverables on-time
• Strong project management and time management skills; ability to juggle multiple projects at once and prioritize work appropriately
• Great written and verbal communications skills. Ability to present insights and analytical findings to technical and non-technical audiences; distill complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders
• Can work independently and be a self-starter; ambitious, and scrappy
• Proven track record of critical thinking and structured problem-solving in ambiguous environments
• High EQ with the ability to build relationships across large teams and thrive in fast-paced environment
• Based in New York - Hybrid, in-office 3 days

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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