Senior Analyst, Strategy & Analytics

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group's Guest Travel Services Team has an exciting career opportunity for a full time Senior Analyst, Strategy & Analytics - Guest Travel Services reporting to the Director, Travel Partnerships.

The position is onsite and based in Miramar, Florida.

Position Summary:

This position is for an Insight-Driven Senior Analyst with extensive experience in travel and products analytics. The ideal candidate will specialize in consumer behavior, pricing strategies, and strategic insights that drive financial performance and new revenue streams.

The candidate will collaborate closely with cross-functional product and commercial teams to optimize the performance of ancillary travel services bundled with cruise offerings. They will leverage data storytelling, advanced analytics, and visualization tools to translate consumer trends into actionable business strategies.

This new position will be reporting to a Manager, Strategy and will collaborate closely with Product Development, Revenue Management, Finance, Marketing, and Guest Experience teams.

Key Responsibilities:

Consumer Behavior, Market Insights, and Loyalty Analytics

Product Strategy and Development Support

Pricing and Revenue Optimization

Predictive Modeling and Trend Forecasting

Executive Reporting and Data Storytelling

Travel Attribute Modelling

Customer Segmentation & Conversion Analysis

SQL / Tableau / Power BI / Excel (Advanced)

Financial Performance Reporting

Partner with Product Development and Guest Experience teams to identify and evaluate new auxiliary travel offerings, including Air, Hotel, Private Transfer, Ride Share, and Car Rental Bundles.

Analyze consumer booking trends, spending patterns, and product attachment rates to develop packaging strategies and maximize ancillary revenue per guest.

Leverage loyalty data and traveller profiles to identify behavioral patterns, optimize pricing strategies, and create targeted, value-driven travel product propositions that drive conversion and incremental revenue streams.

Develop dashboards and performance scorecards tracking key KPIs, including conversions, margin contributions, and customer satisfaction.

Lead competitive benchmarking and market research to assess emerging travel service models and partnerships.

Design behavioural segmentation using loyalty data to identify high - status guests with increased ancillary purchase propensity, informing new personalized offer strategies.

Collaborate with Finance and Revenue Management to forecast demand and optimize pricing structures for bundled travel packages.

Translate analytical findings into clear, actionable insights for senior leadership through executive summaries and data visualization presentations.

Responsible for establishing automated dashboards to track trends in customer acquisition and ancillary product performance.

Streamline reporting cadence by developing automated dashboards for leadership visibility into product and channel performance.

Partner with product managers, revenue management, and marketing teams to test new travel packaging offers and measure campaigns ROI.

Conduct root-cause analysis on performance gaps, leading to targeted initiatives that improves conversions.

Deliver behavioural segmentation modelling to identify high value travellers and repeat bookers, informing marketing personalization and pricing tactics.

Key Success Criteria:

Increased Ancillary Revenue Per Guest (ARPG): Demonstrated measurable growth through improved attach rates and optimized pricing models.

Enhanced Conversion by Loyalty Tier: Elevated cross-sell and upsell rates by understanding and targeting traveller segments based on loyalty and behavioral insights.

Deliver clear, data-backed recommendations driving product and commercial strategy alignment.

Maintain dynamic reporting and dashboards offering real-time insights into product adoption, profitability, and guest satisfaction.

Foster collaboration across Product, Marketing, Revenue Management, Finance, IT/Systems, ensuring analytical insights directly influence product design and go-to-market strategy.

Forecast Accuracy & Predictive Insight: Produce reliable demand models and forecasting.

Passion and tenacity for problem-solving through creativity and resourcefulness.

Excellent project management skills and the ability to independently manage multipl