Overview
Wheelhouse DMG is a digital marketing agency that has worked with healthcare, medical device, and privacy-first brands for more than a decade. We deliver business value through marketing expertise, technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world.
Examples of our work include:
- Unlocking performance for a medical device client by employing sophisticated first-party data strategies
- Developing and implementing HIPAA-compliant data strategies for healthcare and MedTech clients
- Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S.
- Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA's Science Directorate
Role
Sr. BI & Measurement Strategist
Our Senior BI & Measurement Strategist is the analytical authority at the center of our most sophisticated client relationships. You are the person we put in the room with seasoned executive leadership because you’ve earned that credibility through the quality of your work and your ability to tell clear stories with data. You specialize in delivering valuable insights through advanced methods such as Media Mix Modeling, Propensity Modeling, and scenario-based forecasting. When a CMO asks a hard question about upper-funnel ROI or why a channel that does not convert still belongs in the plan, you answer it with precision and confidence.
At Wheelhouse, you’ll serve as the primary BI voice for our largest and most analytically demanding client engagements. As MMM becomes central to client engagements, you’ll have an opportunity to shape how we develop and position this capability across the broader client portfolio. If you’re energized by complex measurement problems and the challenge of making sophisticated models land with people who know the difference between good work and great work, this role was designed for you.
What You Will Do
Media Mix Modeling and Advanced Measurement
- Build, maintain, and interpret Media Mix Models for our clients
- Develop propensity models tied to lead quality indicators, pipeline conversion, and downstream business outcomes
- Confidently and clearly present your work to executive-level stakeholders
Client-Facing BI Strategy and Storytelling
- Serve as the primary BI and MMM voice on client engagements, owning the measurement narrative in monthly business reviews, annual strategy sessions, and executive-level conversations
- Translate complex modeling outputs into clear insights that drive strategic decisions without losing the sophistication that underpins the work
- Proactively identify opportunities to increase the value delivered through BI for our clients and internal stakeholders. Be more than just responsive to requests – be a champion of the Art of the Possible
- Partner with Digital Advertising and Digital Strategy teams to ensure performance narratives are grounded in data and insights that connect media investment to business value
- Develop forecasts, scenario models, and budget allocation recommendations that directly inform client media strategy
What You Bring to the Team
Required
- At least six years of experience in marketing analytics, business intelligence, or measurement strategy, with demonstrated work at the intersection of advanced modeling and executive client communication
- Hands-on experience building and interpreting Media Mix Models using Google Meridian or a comparable MMM framework (Robyn, PyMC, Orbit); able to explain methodology, direct/indirect/joint effects to non-technical senior stakeholders without losing credibility or nuance
- Working with scenario-based forecasting outputs from industry standard models (Prophet, ARIMA/SARIMA, LSTM)
- Experience with propensity modeling and connecting model outputs to real business outcomes
- Exceptional data storytelling and executive communication skills: you make complexity disappear for the people who need to act on your work, while never dumbing it down for the people who know better
- Strong SQL experience with cloud data warehouses (Redshift, BigQuery, or Snowflake) and BI tools (QuickSight, Power BI, Tableau, or Looker Studio)
- Track record of owning the measurement conversation directly with senior client leadership, not just preparing slides for someone else to present
Preferred
- Experience in healthcare, MedTech, or health-adjacent performance marketing, with familiarity with HIPAA considerations as they apply to data privacy and analytics
- Background in complex B2B or B2B/B2C hybrid environments where funnel measurement, lead quality scoring, and multi-touch attribution are central to the work
- Python and/or R proficiency for modeling, data processing, or analytical automat