ABOUT INCARD
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
THE ROLE
We’re looking for a Senior Copywriter to own and elevate how Incard communicates its product, value, and brand across every customer touchpoint.
This is a hands-on, high-impact role at the intersection of product, brand, and growth. You’ll translate complex financial workflows into clear, confident, and compelling language that helps entrepreneurs understand, trust, and adopt Incard.
This is not a content factory role. It’s an operator role with real ownership over product messaging, website copy, and customer-facing communication.
KEY RESPONSIBILITIES
PRODUCT & WEBSITE COPY OWNERSHIP
- Own and write Incard’s website and product copy, including:
- Landing pages, feature pages, pricing, and positioning
- In-app messaging, onboarding flows, and tooltips
- Product launches and feature announcements
- Translate complex financial and technical concepts into simple, benefit-led language
- Ensure clarity, consistency, and precision across all customer-facing copy
BRAND VOICE & MESSAGING
- Define, document, and evolve Incard’s tone of voice
- Act as the guardian of language across marketing, product, and lifecycle communications
- Ensure copy reflects real product value — not generic fintech marketing
- Maintain a high editorial bar and strong point of view on language
UX COPY & PRODUCT COLLABORATION
- Work closely with Product, Design, and Engineering to shape user journeys through words
- Write and refine UX copy that improves comprehension, activation, and feature adoption
- Challenge complexity and remove friction through clear language
- Help turn product features into clear acquisition and retention levers
GROWTH, LIFECYCLE & CAMPAIGNS
- Email and lifecycle communications
- Campaigns, announcements, and product launches
- Partnerships and co-branded initiatives
- Adapt messaging across channels while keeping a consistent core narrative
- Support experimentation by testing different angles, headlines, and value propositions
EDITING, QUALITY & CRAFT
- Edit and elevate copy written by others
- Ensure consistency across surfaces, markets, and formats
- Continuously improve copy based on performance data, feedback, and user insights
- Kill what doesn’t work; double down on what resonates
WHAT WE’RE LOOKING FOR
EXPERIENCE
- 7–10+ years of experience in copywriting, content, or brand roles
- Proven experience writing product-led, UX, and website copy for tech or SaaS products
- Experience working in high-growth startups or scale-ups
- Strong editorial background with excellent judgment and taste
SKILLS & MINDSET
- Exceptional writing, editing, and storytelling skills
- Deep understanding of how language drives clarity, trust, and conversion
- Product-oriented thinker who understands user flows and decision-making
- Comfortable working cross-functionally with Product, Design, and Growth
- High ownership, high standards, low ego
NICE TO HAVE
- Experience in fintech, payments, or financial infrastructure
- Familiarity with B2B SaaS, e-commerce, or platform businesses
- Experience supporting international or multi-market products
- Background in UX writing, content strategy, or brand systems
LOCATION
This role can be based in London, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility.
BENEFITS:
- Competitive cash-based compensation
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave