Company Description
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.
Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.
We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.
Job Description
The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. The Senior Data Analyst helps support all aspects of analytic initiatives from conception to completion.
Responsibilities
- Provide SQL programming, under general direction, in the execution of data analysis that will contribute to the final project deliverables
- Develop well-rounded analyses with actionable recommendations
- Appropriately account for the timeliness and quality of all assignments
- Collaborate with internal and external stakeholders to manage data logistics - including data transfers, understanding data structures, business rules, etc. - to enable project execution
- QA/QC data and report output to ensure accuracy
- Assist in development of reports, providing content and writing of key observations
- Participate in presentation of reports to key internal and external stakeholders, effectively communicating the key findings and recommendations
- Manage multiple projects concurrently
- Assist in the creation of compelling presentations that provide actionable insights and recommendations
- Be exposed to the sales process, providing limited content to be included in proposals for new and existing business opportunities
- Prioritize and monitor project progress relative to timeline and scope and communicate any issues that would require change
- Provide changes to analyses based on changes in client direction and focus
Qualifications
- Bachelor's degree in a quantitative discipline (statistics, economics, mathematics, marketing analytics)
- Minimum 1 year of experience in marketing analytics field
- Proficient in SQL; minimum 1 years' experience
- Proficient in MS Office, including PowerPoint, Word, Excel and Outlook and use of Copilot
- Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently
- Excellent verbal and written communication skills
- Successful developing relationships within and across functional teams (including statistical, technical, and marketing resources)
- Highly motivated and collaborative
- Ability to extrapolate direction based on minimal input and ask clarifying questions
- Strong technical skills
- Acute attention to detail (QA/QC)
- Effective organization and time management skills
Desirable Qualifications:
- Advanced degree (Master's/PhD) in Statistics, Economics or other quantitative discipline
- Ability to display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables; proficiency with business visualization tools (e.g., interactive dashboard software such as Tableau, Databricks, Power BI, etc.)
- Ability to program in Python and/or Databricks
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business