Senior Data Analyst for Strategic Growth and A/B Testing

Step into a vital Senior Data Analyst role focusing on actionable insights. Your expertise in data analysis and campaign performance will drive significant growth efforts remotely.

You’ll develop and maintain data frameworks that underpin strategic decision-making across marketing initiatives. Collaborating with teams in product and marketing, you are responsible for designing A / B tests, refining performance metrics, and enhancing customer segmentation approaches to optimize overall campaign effectiveness. Your role will directly impact marketing strategies and customer acquisition.

Key Responsibilities :

• Lead the creation of measurement frameworks for acquisitions
• Design A / B tests and incrementality experiments
• Analyze ROI across various acquisition channels
• Develop and scale in-house multi-touch attribution models
• Maintain and optimize DBT data models and orchestrations

Requirements :

• Minimum of 5 years' experience in data analytics
• Proficient in SQL with performance focus
• Advanced data modeling skills using DBT required
• Understanding of multi-touch attribution and marketing metrics
• Strong project management with effective communication

Apply your analytical talents to enhance data-driven marketing strategies and contribute to business success.

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