Senior Data Analyst, Marketing Analytics

DraftKings is hiring a Senior Data Analyst, Marketing Analytics with 3 - 5 years of experience. Based in United States - Boston, MA and with In-office ways of working.

Job description and responsibilities:

The Crown Is Yours:

As a Senior Analyst on the team, you will leverage data-driven insights to enhance the casino reach channel marketing strategy. You will focus on optimizing marketing effectiveness across DraftKings’ reach channels, including TV, audio, influencer, affiliate, out-of-home, direct mail, and more. In this role, you will develop stakeholder relationships, create reporting to drive performance improvements, and align channel marketing with the overall casino strategy. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact.

What you’ll do as a Senior Analyst, Marketing Analytics:

Optimize channel spend and creative performance in collaboration with marketing stakeholders.

Develop and manage self-service reporting dashboards for marketing insights.

Build analytical frameworks to improve marketing channel performance.

Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.

Present key findings to senior leadership and collaborate cross-functionally on strategy.

Requirements and qualifications:

What you’ll bring:

Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

3+ years in business analytics or data science, with expertise in marketing analytics and attribution methodologies.

Proficiency in SQL/Snowflake and Excel for large-scale data analysis.

Extensive experience with A/B testing, experimental design, and analytical testing methods.

Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.

Experience with R, Python, or statistical programming languages is a plus.