Senior Data Analyst - Marketing

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

• Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
• Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
• FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

Requirements

We're looking for Senior Data Analyst - Marketing that is excited about the following Mission and Outcomes.

Mission: Turn data from our Marketing & CRM sources into actionable insights for Sleek’s CEO, CRO, Marketing Leaders & CFO. You will play a pivotal role in Sleek’s ability to scale profitably, working closely with many members of the leadership team.

Outcomes:

• include targets in Marketing dashboard
• Drive revamp of Marketing Dashboard in Tableau, in a way that is clear and concise. Add visualizations most useful for users, remove little used sections

• Improve page-level performance reporting and keyword mapping to support SEO
• Improve website analytics reporting (working closely with eCommerce team) to support improvements on conversion rates

• Documentation: Ensure all key metrics and calculations are clearly documented in Confluence or Google Docs and pinned/ linked in our internal Wiki or Slack channels. Language should be accessible to other Data Analysts and non-technical stakeholders.
• Ensure Channel attribution is representative of the true source of leads and customers. Drive improvements with various teams responsible of the input data (platform, CRM, eCommerce) to ensure maximum accuracy

• Define & Build competitive reporting dashboards or tools to monitor & drive action

• Work with Tech, Product and Data Engineers to ensure data pipelines are robust and efficient, so that BigQuery is maintained as best as possible

• Even though you’ll be embedded within the functional team and working independently, you’ll need to contribute to an inclusive, friendly, knowledge sharing culture with other DAs. You will also manage 1 intern

To do this you will have

• A minimum of 8 years experience as a Data Analyst in Marketing.
• Strong Experience with Channel attribution & web analytics datasets.
• Strong SQL skills
• Experience with Tableau
• Experience with CRM systems & data, Hubspot preferred
• Experience with AI-based data analytics, with recent models

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data driven: We are a data rich business with ~15,000 small customers. Each decision we make can impact many more p