Senior Data Scientist - London

Senior Data Scientist - London

Senior Data Scientist

As a Senior Data Scientist, you will own the development and implementation of Marketing Mix Modelling (MMM) across ATG markets. You will lead on applying these insights to inform decision making and deliver measurable commercial value. You will play a key role in shaping the activation of data-led marketing in the UK.

This role will support the UK CRM team in scaling personalisation and automation, influencing how these strategies are tested and adopted, and collaborating closely with the global marketing science team to create a globally consistent approach that can be effectively applied in the UK.

This is a hybrid role based in London (Shaftesbury Avenue), with an expectation of 2 days per week in the office. You'll report to the Analytics Manager within our Marketing Analytics & Data Science team and be responsible for managing and developing a Data Scientist. You'll work closely with CRM, Memberships, Ticketing and Regional Marketing.

Key responsibilities

• Own MMM in the UK and US. Manage key stakeholders, gather requirements for future iterations, plan & agree timelines for updates and iterative improvements.
• Manage the relationship between Data Science and CRM, providing direction on the way data is used in campaign execution to have maximum benefit.
• Collect and integrate data from a diverse range of sources, ensuring quality and accuracy prior to use in model creation.
• Develop data science solutions to business and customer problems, using robust experimentation and A/B testing to measure incremental impact and demonstrate value against key financial KPIs
• Work with data analysts to set out measurement plans to quantify the impact of data science solutions.
• Effectively communicate with technical and non-technical audiences using dashboards, data visualisations and storytelling to aid understanding and ensure models are understood, trusted, and effectively integrated into decision making processes.
• Line manage and develop a Data Scientist, providing support and guidance to ensure their continued development.
• Set an example for other data professionals in embracing collaboration, sharing knowledge, and fostering a culture of curiosity and continuous development.

Your skills, qualities, and experience

We welcome transferable skills from other industries. If you can demonstrate many of the essential skills, qualities and experience we encourage you to apply.

Essential

• A proven track record in a data science role within a customer, CRM, commercial or marketing role.
• Expertise in machine learning and version control management, with a track record of creating impactful data science products and embedding these within businesses.
• Strong SQL & Python.
• Knowledge of cloud platforms and ML Ops for automation of retraining and prediction.
• Experience in implementing experimentation frameworks (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices, causal inference).
• Exemplary stakeholder management.
• Confident & effective communication with technical and non-technical stakeholders across all levels of the company hierarchy.
• Project organisation and planning (application of the Data Science project lifecycle).
• Commercial mindset to link models back to business goals.
• An innate curiosity for technology and data.

Desirable

• Experience in applying Bayesian modelling techniques.
• Familiarity with our existing tech stack (Snowflake, GitHub, Iterable, dbt).
• Data visualisation using BI tools (preferably Power BI).

About Us - Our Values

ATG Entertainment's values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation.

• THRIVE doing what we love (with passion and dynamism)
• CONNECT through every act (with collaboration and kindness)
• DARE to do different (with curiosity and courage)
• PERFORM at our best (with customer focus and ownership)

Our Corporate Social Responsibility pillars

Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities:

• Inclusion: Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Sustainability: Playing your part in reducing our environmental impact and finding more sustainable ways of working.
• Next Generations: Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.

Our culture

You'll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.

We are all expected to participate actively in the l