Senior Data Scientist – Marketing Mix Modeling (MMM) – NYC Local Only (Hybrid)

🧾 Job Title

Senior Data Scientist – Marketing Mix Modeling (MMM) – NYC Local Only (Hybrid)

📝 Job Description

⚠️ NYC LOCAL CANDIDATES ONLY – Must currently be based in the NYC area and able to work onsite 4 days/week. No relocation or remote options.

We are hiring a Senior Data Scientist (Individual Contributor) to lead the development and ownership of production-grade Marketing Mix Modeling (MMM) systems for large-scale marketing measurement.

This is not an experimentation-only or reporting role. We are specifically looking for candidates who have built, deployed, and owned MMM models in production environments.

🔍 Key Responsibilities

• Design, build, and maintain end-to-end MMM models in production
• Own the full lifecycle: data pipelines, modeling, deployment, and optimization
• Translate MMM outputs into budget allocation and marketing strategy decisions
• Work with large-scale, multi-channel data (digital, TV, streaming, etc.)
• Partner with stakeholders to drive measurable business impact

✅ Required Qualifications

• Proven experience building and owning Marketing Mix Models (MMM) in production
• Strong background in marketing / ads measurement systems
• Hands-on experience with Python or R, SQL, and large-scale data
• Experience with causal inference, time-series, or Bayesian modeling in production
• Ability to clearly explain real business impact from MMM models
• Must be currently based in NYC / NJ / CT (commutable distance)

⭐ Preferred Qualifications

• Experience in ad-tech, media, publisher, or streaming environments
• Familiarity with ACR, set-top box, or streaming viewership data
• Experience with cross-channel measurement and attribution systems