Senior Data Scientist, Member Insights - Growth

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

We’re looking for a highly skilled Senior Data Scientist to play a pivotal role on the Member Data Science team, focused on driving and accelerating member growth across a broad set of member growth initiatives. This role will be instrumental in establishing measurement frameworks and analytical infrastructure to support growth strategies end to end. Key responsibilities include defining success metrics, building tracking systems, designing experiments, conducting customer segmentation and price elasticity analyses, and optimizing member acquisition economics with propensity models. The Member Organization builds engaging and personalized experiences for our members across our product lines.

As a Sr. Data Scientist on the Member Growth pillar, you will be responsible for defining and owning core growth KPIs, building and maintaining reliable dashboards and reporting to track performance, and establishing clear success metrics across the growth funnel. You will conduct deep-dive analyses such as customer segmentation, funnel analysis, A/B testing, and elasticity or trade-off evaluations to identify levers that optimize conversion, and become an SME in our member referral program. You will develop models (e.g., propensity or uplift models) to inform targeting, prioritization, and investment decisions across growth initiatives. This role requires strong technical skills (SQL, Python/R, Tableau, Statistics), deep expertise in metrics, segmentation, experimentation, and strong collaboration.

This role is inherently cross-functional, you will work closely with engineering, product managers, lifecycle marketing, data science, design, operations, finance, and executive teams to set growth objectives, define referral program strategy, prioritize features, provide insights, and execute on them. This is an exciting role for someone to make a direct impact on the company's growth trajectory and member experience.

Responsibilities:

• Design and implement data collection and processing pipelines

• Develop and apply machine learning models to solve business problems

• Strong experience owning product analytics workflows including formulating success metrics, socializing them across the organization, and creating dashboards/reports

• Evaluate and interpret the results of data analysis

• Communicate findings to influence technical and non-technical stakeholders

• Stay up-to-date on the latest data science techniques and technologies

• Build data pipelines to deploy production level datasets

Qualifications:

• Bachelor’s degree required (Master’s preferred) in Computer Science, Math, Physics, Engineering or quantitative field.

• 4+ years of relevant work experience

• Strong programming skills in SQL, Python/R and proficiency in Tableau

• Proven experience creating dashboards and reports that drive business decisions

• Experience with using DBT, Airflow to build Data Pipelines in Snowflake

• Experience with experimental design/interpretation, A/B testing, quasi-experimentation for causal inference

• Experience with data mining, descriptive analytics, defining KPIs, machine learning, statistical modeling, and predictive modeling concepts.

• Experience with funnel analysis, cohort analysis, and segmentation

• Demonstrate strong business acumen and curiosity, with excellent communication and presentation skills, including the ability to present to leadership.

• Ability to work independently and as part of a team. You should be able to initiate and drive projects to completion

• Exceptional problem-solving skills

• Influence outcomes and communicate technical content to general audiences

• Work independently in a dynamic, cross-functional environment, with strong attention to detail and the ability to be a team player.

• Prepare comprehensive data reports and make insights easy to understand.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and