Best suited to mid-career professionals with telco or consumer tech experience who excel in cross-functional coordination and fast-paced GTM execution.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Cygnify via Ashby
Role: Senior Executive, GTM – Prepaid Mobile
Location: Singapore
We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels.
About the Role:
This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment.
Responsibilities:
- GTM Planning & Launch Execution
- Support prepaid product launches, promotions, campaigns, and competitive initiatives
- Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations
- Manage GTM timelines, checklists, issue tracking, and launch coordination
- Channel Readiness
- Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch
- Coordinate training materials, FAQs, customer communications, and operational updates
- Gather and escalate channel feedback to improve launch execution
- Campaign & Promotion Execution
- Support execution of prepaid campaigns including:
- Acquisition offers
- Reload promotions
- Roaming / IDD initiatives
- Tourist SIM campaigns
- Coordinate campaign setup, customer journey alignment, and launch communications
- Competitive & Market Coordination
- Monitor competitor prepaid offers and support tactical market responses
- Coordinate cross-functional alignment for promotional and channel activities
- Cross-functional Collaboration
- Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams
- Ensure timely follow-through on dependencies, approvals, and post-launch actions
Requirements:
- Bachelor’s degree in Business, Marketing, Communications, or related field
- 2–5 years of experience in:
- GTM execution
- Product marketing
- Campaign operations
- Channel coordination
- Project management
- Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred
- Strong coordination and stakeholder management skills
- Comfortable managing timelines, launch checklists, risks, and dependencies
- Hands-on, organised, and detail-oriented in a fast-moving environment
- Proficient in PowerPoint, Excel, and reporting/dashboard tools
#LI-RK1
Source: Cygnify careers (Ashby)