Senior Growth Marketing Manager

Handshake
San Francisco, US
On-siteCareer-pivot friendly

Who this role is best for

Aimed at senior growth marketers with hands-on paid social expertise who thrive in fast-paced, project-driven environments.

Best fit for

  • Proven paid social marketers ready to scale LinkedIn and Meta campaigns.
    — “Own and scale LinkedIn and Meta as our primary growth channels”
  • Candidates comfortable launching new channels from scratch with structured tests.
    — “Launch net-new paid social platforms (TikTok, Snapchat) from zero”
  • Marketers who can model budgets and forecast spend based on ramp plans.
    — “Translate project ramp plans and bill rates into channel spend forecasts”

Things to consider

  • Role requires rapid response to same-day campaign needs.
    — “Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement”
  • International expansion responsibilities include pioneering growth in new markets.
    — “Pioneer growth into new markets—starting with Canada and UK”

How to stand out

  • Highlight specific examples of launching new paid social platforms successfully.
    — “Experience launching a paid channel from scratch—business case, test structure, and scale”
  • Demonstrate creative self-sufficiency with examples of ad copy you’ve written.
    — “Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer”
  • Showcase international campaign experience, particularly in Canada, UK, or Spanish-speaking markets.
    — “International campaign experience across multiple markets or languages”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • scale LinkedIn and Meta as primary growth channels
  • launch new paid social platforms
  • translate project ramp plans into channel spend forecasts
Typical background
growth marketingperformance marketingdigital marketing

Skills & requirements

Required

Paid Social MarketingCampaign StrategyCreative IterationAudience TargetingBid OptimizationChannel-mix Budget Modeling

Preferred

Tiktok MarketingSnapchat MarketingAI TrainingData LabelingModel Evaluation

Stack & domain

Growth MarketingPaid SocialLinkedinMetaTiktokSnapchatGoogleRedditCampaign StrategyCreative IterationAudience TargetingBid OptimizationChannel-mix Budget ModelsAi TrainingData LabelingModel EvaluationInternational Campaign ExperienceLeadershipStrategic ThinkingProblem-solvingCommunicationTeamworkAdaptabilityTime ManagementAi EconomyCareer DiscoveryHiringUpskillingFreelance Ai TrainingInternshipsFull-time CareersPaid Social PlatformsInternational Expansion

About the role

Original posting from Handshake via Ashby

ABOUT HANDSHAKE

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling—from freelance AI training gigs to first internships to full-time careers and beyond. In 2025, we tripled our ARR at scale.

Why join Handshake now:

  • Shape how every career evolves in the AI economy, at global scale, with impact your friends, family, and peers can see and feel
  • Work hand-in-hand with world-class AI labs, Fortune 500 partners, and the world’s top educational institutions
  • Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
  • Build a massive, fast-growing business with billions in revenue

THE ROLE

Handshake AI connects frontier AI labs with the domain experts they need to train their models—PhDs, engineers, lawyers, doctors, and more. When a lab needs thousands of specialists activated within days, our growth team makes it happen. We’re looking for a Senior Growth Marketing Manager with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn and Meta, break into untapped platforms like TikTok, and serve as a thought partner on project-level budget strategy. This role sits within our product org, so funnel changes move fast.

  • Paid Social: Own and scale LinkedIn and Meta as our primary growth channels—managing campaign strategy, creative iteration, audience targeting, and daily optimization to hit cost-per-activation targets
  • New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured tests, clear exit criteria, and a scaling plan for what works
  • Channel Coverage: Take 1–2 existing channels off our current Growth Marketer’s plate, contributing to Google and Reddit alongside your paid social focus
  • Speed: Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement, campaigns are live within hours
  • Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts, owning cost-per-activation accountability for each engagement
  • International Expansion: Pioneer growth into new markets—starting with Canada and UK, and eventually Spanish-speaking markets in Mexico and LatAm

YOU HAVE

  • 5+ years in growth or performance marketing with a focus on paid social channels
  • Hands-on LinkedIn and/or Meta experience—campaign builds, creative testing, audience strategy, and bid optimization
  • $1M+ in annual ad spend managed across paid social and other paid channels
  • Experience launching a paid channel from scratch—business case, test structure, and scale
  • Ability to build channel-mix budget models from a ramp plan and CAC target
  • Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer
  • Comfort with spiky, project-based demand and making fast decisions with incomplete data

Bonus Points:

  • Experience with TikTok, Snapchat, or other emerging paid social platforms
  • Familiarity with AI training, data labeling, or model evaluation
  • International campaign experience across multiple markets or languages

WE OFFER

Handshake delivers benefits that help you feel supported—and thrive at work and in life. The below benefits are for full-time US employees.

  • 🎯 Ownership: Equity in a fast-growing company
  • 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
  • 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
  • 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
  • 📚 Growth: $2,000 learning stipend, ongoing development
  • 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
  • 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
  • 🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers.

Source: Handshake careers (Ashby)

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