Senior GTM Data Analyst - Brand & Mindshare Insights

Intercom
Chicago, US
HybridCareer-pivot friendly

Why this role

Pace
Steady
Collaboration
High
Autonomy
Medium
Decision Impact
Team
Role Level
Individual Contributor
Career Pivot Friendly
Welcomes transferable skills

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Develop frameworks for assessing campaign effectiveness
  • Analyze experiments to refine marketing strategies
Typical background
Experience in marketing analytics

Transferable backgrounds

  • Coming from data science
  • Coming from marketing analysis

Skills & requirements

Required

Marketing AnalyticsCampaign EffectivenessExperiment Analysis

Preferred

Brand InitiativesCustomer Engagement

Stack & domain

ReportingCampaign EffectivenessExperiment AnalysisMarketing StrategiesBrand InitiativesCustomer EngagementComprehensive Health CoverageFlexible PtoHybrid Working ModelAnalytical SkillsFramework DevelopmentStrategic ThinkingCommunicationTeam CollaborationMarketing AnalyticsBrand Management

About the role

Original posting from Intercom

Intercom is seeking a Marketing Analytics professional to join their GTM Analytics team in Chicago. This role is vital for understanding how brand initiatives drive customer engagement. You will own reporting, develop frameworks for assessing campaign effectiveness, and analyze experiments to refine marketing strategies. A competitive salary between $168,100 and $200,810 is offered, along with benefits such as comprehensive health coverage and flexible PTO. Intercom maintains a hybrid working model.

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Source: Intercom careers

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