Senior Integrated Marketing Lead

Whoop
Boston, US
Career-pivot friendly

Who this role is best for

Aimed at senior marketing professionals who excel in cross-channel campaign execution and require Boston-based office presence.

Best fit for

  • Strategic marketers who translate campaign ideas into full-funnel experiences
    — “how a single campaign idea becomes a full-funnel market experience
  • Professionals adept at aligning stakeholders across major brand initiatives
    — “drive integrated marketing planning, stakeholder alignment
  • Candidates comfortable with precision-driven execution of global campaigns
    — “operates with precision, understands how to influence decision-making

Things to consider

  • Mandatory Boston HQ presence with no remote flexibility mentioned
    — “must be prepared to work out of our Boston HQ
  • Accountability for performance across multiple campaign types
    — “performance accountability across major brand campaigns

How to stand out

  • Demonstrate case studies where you sequenced cross-channel activations
    — “clear, sequenced, cross-channel go-to-market plans
  • Show examples of culturally relevant brand-building in global markets
    — “building a distinctive, culturally relevant brand
  • Highlight systems-thinking in campaign development processes
    — “This role requires someone who thinks in systems
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful brand campaigns
  • high engagement
Typical background
marketingproduct management

Skills & requirements

Required

Integrated MarketingBrand StrategyProduct Launches

Preferred

Digital MarketingContent Marketing

Stack & domain

MarketingBrand StrategyProduct LaunchesCultural MomentsBranding

About the role

Original posting from Whoop via Lever

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.

WHOOP is hiring a Senior Integrated Marketing Lead to ensure brand and product strategies land cohesively and effectively in the market. This role connects creative development to in-market execution, translating campaign strategy into clear, sequenced, cross-channel go-to-market plans.

You will drive integrated marketing planning, stakeholder alignment, launch readiness, and performance accountability across major brand campaigns, product launches, and cultural moments. This role requires someone who thinks in systems, operates with precision, understands how to influence decision-making, and understands how a single campaign idea becomes a full-funnel market experience.

We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ.

Source: Whoop careers (Lever)

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