Storyful is an equal opportunity employer
Job Description
Storyful Intelligence:
Title: Senior Manager, Digital Media, Data & Insights
Desired Location: New York (Hybrid) 3 days in office
Salary: $110-140k + Bonus
About Storyful
Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment. Storyful Intelligence With global reach, proprietary tools and expert human analysis, we enable better decision-making by delving into the nuances of social and digital media and providing context and actionable insights to brands, media and agency partners.
Job Summary
This digital analyst role will play an instrumental role in developing and delivering business-critical insights for our clients by executing data queries and formulating methodologies using Storyful’s proprietary narrative and influencer mapping tools. Drawing on both your strategic insight and data analysis experience, you will provide clients with actionable recommendations and guidance to drive marketing and communications success. Your ability to analyze and provide data-driven strategies from research conception to completion, and your talent for storytelling will help us provide valued partnership with our clients.
Skills & Experience Desired
- Five to eight years of relevant data analysis and research and insights experience within a research, social media, corporate communications, marketing, consultancy, media or brand environment.
- Experience using online monitoring tools such as Brandwatch, Zignal, Meltwater, Netbase Quid, Talkwalker, and BuzzSumo or similar tools, along with the application of AI-enhanced solutions.
- Strong qualitative and quantitative research abilities; including ability to glean creative insights across disparate data signals.
- Strong curiosity to learn and future-forward mindset to embrace new ways to create intelligence solutions.
- Experience delivering strategic guidance and insights for clients, which could include cultural, audience and digital insights for marketing, comms or strategic use cases.
- Strong written and verbal communication and storytelling skills.
- Strong client relations and project management skills, preferably in a high-paced environment with a deadline-driven culture.
- Ability to brainstorm and ideate approaches to answer strategic client questions through bespoke methodologies in collaboration with the Storyful analyst and product team, as well as client management.
- Prior experience at a consulting, agency or research organization preferred.
- BA/MA qualified in a related discipline.
Responsibilities
Research and Insights Management
- Passionate learner that can understand the full capability and future potential of Storyful proprietary social analysis tools.
- High level of creativity and problem-solving to identify the best ways to use social data to answer client needs.
- Proficient in data query development and creating bespoke methodologies.
- Take ownership of the client brief, translating client needs into achievable research and strategy questions that inform research design.
- Serve as the arbiter of quality across outputs produced for clients, working with editorial, project management and design teams to meet internal standards.
- Manage the lifespan of the client project, coordinating internal resources and maintaining oversight of team outputs to ensure on-time delivery.
- Conduct research across a diverse set of sources, specifically social and digital media, influencer engagement, consumer sentiment and narratives to drive recommendations.
Client Engagement and Growth
- Partner with the Storyful Intelligence team to participate in new business prospecting.
- Develop a strong understanding of the client’s business and strategy to ensure deliverables are aligned with strategic objectives.
- Translate data and analysis into actionable social insights to produce impactful strategies that can be applied to client needs.
- Lead presentations to clients across the project lifespan, including research briefings and strategic workshops.
- Serve as a key point of collaboration to drive client engagement across programs.
- Own ideation around client recommendations, working with internal and external stakeholders to develop impactful ideas that can be put into action.
Innovation and Thought Leadership
- Work with team leadership to maintain and improve existing methodologies and approaches to ensure Storyful stays ahead of the curve.
- Collaborate with product teams to drive tool development and innovation.
- Drive internal expertise around relevant industries, staying ahead of emerging trends and the opportunities they may represent for our clients.
- Serve as a subject matter expert to support insight production for marketing and pre-sales engagements, including auth