Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility serving the functional medicine markets, we are proud to be recognized as one of Houston's fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025.
Our strength lies in four core values—People, Quality, Service, and Innovation. Guided by these principles, we deliver a uniquely integrated approach to healthcare through vertical supply chain integration, advanced technology, and a relentless pursuit of excellence. From manufacturing to distribution to quality control, our teams work collaboratively to push boundaries, improve patient outcomes, and redefine medication accessibility.
At Empower, joining our team means more than starting a new job, it means becoming part of a mission to transform healthcare. We empower our employees to innovate, grow, and make a meaningful impact every day. Here, your ideas are valued, your growth is supported, and your contributions are celebrated.
If you thrive in a fast-paced, transformative environment where innovation meets purpose, Empower Pharmacy is the place for you. Let's revolutionize healthcare together.
POSITION SUMMARY
The Senior Manager, Marketing Analytics transforms marketing data into insight-driven growth, ensuring Empower's marketing investments support patient access, provider adoption, and long-term value creation. This role brings clarity and accountability to marketing performance by delivering trusted measurement, forecasting, and optimization in a highly regulated healthcare environment. By connecting analytics to strategy, this leader enables smarter, more effective marketing decisions that expand access to quality, affordable medications.
RESPONSIBILITIES
Marketing Performance Leadership
- Performance Optimization: Lead end-to-end measurement and continuous optimization of marketing performance across digital, field, and partner channels to improve efficiency, maximize return on investment, reduce acquisition costs, and increase customer lifetime value.
- Channel Analytics: Oversee cross-channel analytics strategy by integrating campaign, media, and pipeline performance data to enable data-driven budget allocation and scalable growth initiatives.
- ROI Accountability: Establish performance benchmarks, financial guardrails, and executive dashboards that connect marketing spend to revenue, provider adoption, and patient outcomes.
Advanced Analytics Strategy
- Attribution Modeling: Develop and refine multi-touch attribution frameworks that quantify the impact of digital, field, and referral channels within regulated healthcare environments.
- Incrementality Testing: Design and execute structured experiments, including holdout testing and controlled trials, to measure true marketing impact and inform budget decisions.
- Forecasting Models: Build predictive models to project demand generation, pipeline velocity, revenue growth, and customer lifetime value.
Data Infrastructure Partnership
- Analytics Architecture: Define and advance marketing data architecture by partnering with marketing technology and IT teams to implement scalable data pipelines and reporting systems.
- Tool Integration: Lead integration of marketing automation platforms, CRM systems, BI tools, and data warehouses to ensure consistent measurement and actionable insights.
- Data Governance: Establish data quality standards, compliance safeguards, and standardized definitions to ensure analytical integrity and audit readiness.
Cross-Functional Impact
- Executive Insights: Translate complex analytical findings into clear, executive-ready insights that inform strategic decision-making.
- Strategic Alignment: Align marketing analytics with product, sales, operations, and compliance priorities to drive cohesive execution.
- Experimentation Culture: Foster a culture of testing and continuous improvement through data-driven experimentation frameworks and hypothesis-based decision-making.
KNOWLEDGE AND SKILLS
- Expertise in advanced marketing analytics methodologies, including attribution, incrementality testing, forecasting, cohort analysis, and customer lifetime value modeling.
- Proficiency with marketing automation platforms, CRM systems, BI tools, SQL-based data warehouses, and statistical analysis tools.
- Strong executive communication skills with the ability to translate complex data into actionable insights.
- Deep understanding of healthcare marketing compliance, data governance, and experimentation frameworks.
EXPERIENCE AND QUALIFICATIONS
- Minimum of 5 years of experience leading marketing analytics or performance measurement initiatives in complex, multi-channel environments.
- Bachelor's degree in Marketing Analytics, Data Analytics, Business, Statistics, Economics, Information Systems