Senior Manager, Marketing Analytics

A company is looking for a Senior Manager, Marketing Mix Modeling Analytics.

Key Responsibilities

Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights

Translate complex analytical findings into clear, compelling narratives and strategic recommendations for senior leadership

Design and apply causal inference methodologies to isolate incremental impact and inform decision-making

Required Qualifications

Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus

At least 5 years of experience in advanced analytics preferred

Robust understanding of causal inference methodologies

Hands-on knowledge of running incrementality studies

Strong familiarity with MMM validation techniques and full-funnel marketing channels