Senior Manager, Member Engagement & Optimization

Everlywell

On-siteCareer-pivot friendly

Who this role is best for

Aimed at senior healthcare marketers who design engagement programs in payer or Medicare Advantage environments and collaborate cross-functionally with technical teams.

Best fit for

Strategic leader with healthcare marketing expertise in payer or Medicare Advantage programs.
— “strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments”
Cross-functional collaborator comfortable working with Product, Analytics, and AI teams.
— “partner closely with Product, Operations, Analytics, ML / AI, Clinical, Compliance, and client teams”
End-to-end owner of member communications and engagement strategies.
— “serve as the end-to-end owner of member communications and engagement”

Things to consider

Role requires ownership of engagement outcomes across multiple channels.
— “owns the full picture: the strategy, engagement packages we take to market, and the outcomes those programs drive”
Must drive clinical activation and return rates as core mandate.
— “with a core mandate of materially driving member clinical activation and return rates”

How to stand out

Demonstrate specific examples of improving targeting and cadence in past roles.
— “improve targeting, optimize cadence and channel mix”
Highlight experience with predictive models in member engagement design.
— “drive member action through both engagement design and use of predictive models”
Showcase leadership in shaping engagement strategy across digital and traditional channels.
— “leads engagement strategy across all channels, including email, SMS, direct mail, AI-powered IVR, and live agent outreach”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Design and implement engagement packages
Optimize member activation
Drive program outcomes

Typical background

Experience in healthcare marketing

Skills & requirements

Required

Marketing StrategyMember EngagementAi-powered IVR

Preferred

Healthcare MarketingPredictive Models

Stack & domain

Member CommunicationsEngagement PackagesEmailSmsDirect MailAi-powered IvrLive Agent OutreachTargetingOptimizing CadenceChannel MixPredictive ModelsHealthcare MarketingPayerMedicare AdvantageMedicaidHealth Plan EnvironmentsProductOperationsAnalyticsMl / AiClinicalComplianceClient TeamsStrategicMarketing-forwardLeadershipProblem-solvingResults-drivenCommunicationCollaborationHealthcareMember EngagementHealth PlanEnterprise ProgramsAIVirtual CarePatient Engagement

About the role

Original posting from Everlywell via Lever

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
We are hiring a strategic, marketing-forward leader to serve as the end-to-end owner of member communications and engagement across Everlywell's health plan and enterprise programs. This role owns the full picture: the strategy, engagement packages we take to market, and the outcomes those programs drive — with a core mandate of materially driving member clinical activation and return rates across our book of business.
This role leads engagement strategy across all channels, including email, SMS, direct mail, AI-powered IVR, and live agent outreach. It reports into the Marketing organization and will play a key role in shaping the future of member engagement at Everlywell.
This person should bring strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments. They will partner closely with Product, Operations, Analytics, ML / AI, Clinical, Compliance, and client teams to improve targeting, optimize cadence and channel mix, and drive member action through both engagement design and use of predictive models.

Source: Everlywell careers (Lever)