Senior Marketing Operations Specialist -

Merklescience
Bangalore, IN
On-siteCareer-pivot friendly

Who this role is best for

Best suited to marketing operations professionals with Hubspot expertise working in a dynamic go-to-market organization in Bangalore.

Best fit for

  • Marketing operations specialists skilled in Hubspot optimization and full-funnel alignment.
    — “Optimize Hubspot Strategy for full funnel alignment with Marketing, Sales, and Customer Success teams.”
  • Data-driven professionals who can build attribution models and analyze marketing KPIs.
    — “Develop reports that help the marketing team analyze key KPIs including marketing channel performance and effectiveness.”
  • System administrators comfortable managing marketing platforms and integrations.
    — “Serve as primary system administrator for marketing operations platforms and integration points.”

Things to consider

  • Role requires balancing long-term projects with day-to-day demands in a dynamic environment.
    — “Balance long-term projects with day to day changes and demands across a dynamic go to market organization.”
  • Expectation to standardize and document campaign processes and system architecture.
    — “Standardize campaign processes around lead capture, data capture, assignment, notification and other workflows.”

How to stand out

  • Showcase experience in building marketing operations frameworks and automation.
    — “build and scale Merkle Science’s marketing operations & insights function, creating the right marketing operations framework, automation, and reporting.”
  • Highlight past success in defining marketing impact through attribution models.
    — “Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company.”
  • Demonstrate ability to manage and communicate project statuses effectively.
    — “Manage ongoing projects and effectively communicate status across stakeholders.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Optimize Hubspot Strategy for full funnel alignment
  • Develop reports that help the marketing team analyze key KPIs
Typical background
Experience in marketing operations and growth marketing

Skills & requirements

Required

Hubspot Strategy OptimizationMarketing Operations & Insights FunctionCampaign Processes StandardizationKPI AnalysisAttribution Model DevelopmentSystem Administration

Preferred

Experience With Merkle Science

Stack & domain

HubSpotMarketing OperationsAutomationReportingAttribution ModelBlockchainWeb3Digital Asset Service ProvidersFinancial InstitutionsLaw EnforcementGovernment Agencies

About the role

Original posting from Merklescience via Lever

Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.

Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.

Responsibilities

·  Optimize Hubspot Strategy for full funnel alignment with Marketing, Sales, and Customer Success teams.

·   Work with the Growth Marketing team to build and scale Merkle Science’s marketing operations & insights ·   function, creating the right marketing operations framework, automation, and reporting to accelerate our growth.

·   Standardize campaign processes around lead capture, data capture, assignment, notification and other workflows.

·   Develop reports that help the marketing team analyze key KPIs including marketing channel performance and effectiveness, funnel conversion rates, and other key conversion metrics.

·   Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company.

·   Manage ongoing projects and effectively communicate status across stakeholders.

·   Balance long-term projects with day to day changes and demands across a dynamic go to market organization.

·   Serve as primary system administrator for marketing operations platforms and integration points.

·   Draft documentation and update ongoing documentation around new and existing system architecture

Source: Merklescience careers (Lever)

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