Aimed at senior marketing professionals who optimize customer acquisition costs and lifetime value in performance marketing channels.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Greenlight via Lever
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We’re looking for a data-driven Senior Performance Marketing Manager to manage and scale our paid acquisition efforts across core channels to drive efficient, high-quality customer growth for Greenlight. This role will be responsible for optimizing CAC/LTV, advancing bidding and automation strategies, and building scalable performance marketing systems that accelerate both growth and efficiency. You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs on performance marketing channels to drive sustainable growth at scale.
This role reports to the Director, Growth Marketing.
Source: Greenlight careers (Lever)