Senior PR Manager - DACH

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

About the role

Snowflake is looking for a Senior PR Manager, focused on Central Europe, to take our public relations program in Germany, Austria, Switzerland and Poland to the next level and support the evolution of communications support for the EMEA business. Success will mean establishing Snowflake as a credible, consistent voice in German-language and regional business and technology media, with positive impact on EMEA-level results.

The role will report directly to the director of EMEA Communications and will lead the local delivery of global PR programmes and the development of local strategies to support continued awareness and business growth in the region. This new position will be a key part of a small but ambitious team, seeking to accelerate awareness, relevance and reputation of Snowflake in these key regional territories.

This role will be responsible for strengthening Snowflake’s reputation and visibility in some of the company’s most strategically important and diverse markets, supporting regional growth priorities while aligning closely with global communications strategy. The role partners with regional and global teams to drive high-impact media engagement, thought leadership and issues management across the region.

EMEA Communications supports Snowflake’s regional growth by building and disseminating creative and locally-relevant narratives that clarify Snowflake’s purpose and value and manage company reputation. In partnership with local stakeholders, this role will lead programmes to cement Snowflake’s positioning as the enterprise-ready data and AI platform in the Central European region.

Key responsibilities

• Own and execute PR strategy across Central Europe (DACH and Eastern Europe), aligned to Snowflake’s EMEA and global communications priorities

• Manage PR agencies across multiple Central and Eastern European markets to ensure consistent execution and high-quality output

• Build and maintain strong relationships between Snowflake and top-tier business, financial, and technology media across the region, with particular depth in German-language markets

• Provide support and advice to local spokespeople and stakeholders on media strategy and messaging, including preparation for high-profile media opportunities

• Drive proactive storytelling around Snowflake’s value and impact, growth, customers, partnerships, and innovation in data, AI and cloud technologies

• Partner with regional marketing, sales and field leadership to align PR efforts with business priorities and go-to-market initiatives

• Manage local and regional announcements, including thought leadership programmes, executive appointments, customer stories, partner news, and market milestones

• Work alongside the global public relations team on EMEA coordination and delivery of flagship corporate-led programmes

• Track regional media coverage, sentiment and emerging issues to inform strategy and executive counsel

• Evangelise results to demonstrate impact

What you’ll bring

• 8+ years of experience in public relations, ideally within enterprise technology, SaaS, or B2B environments

• Deep understanding of the media landscape in Germany, Austria, Switzerland, and preferably in some Eastern European markets

• Results-driven mindset and ability to work collaboratively across cross-functional teams

• Adaptability to thrive in a fast-paced, dynamic environment with competing priorities

• Experience working with and managing PR agencies across multiple markets

• Strong writing and messaging skills, with the ability to translate complex technology and AI topics into clear and credible narratives that will resonate effectively with target audiences

• Excellent stakeholder management skills, with the ability to operate effectively across cultures, languages, and time zones

• Proven experience supporting senior business leaders in high-profile media engagements and complex news environments

• Exceptional project management and organisational skills with strong attention to detail

• Experience managing issues, crises and sensitive topics across multiple countries and regulatory environments

• Fluency in German and English required

• The role requires 3 days a week to be spent in our Munich or Berlin office

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com