Senior Product Marketing Manager

About Us

Small businesses are the backbone of the US economy, comprising almost half of the GDP and the private workforce. Yet, big banks don’t provide the access, assistance and modern tools that owners need to successfully grow their business.

We started Novo to challenge the status quo—we’re on a mission to increase the GDP of the modern entrepreneur by creating the go-to banking platform for small businesses (SMBs). Novo is flipping the script of the banking world, and we’re excited to lead the small business banking revolution.

At Novo, we’re here to help entrepreneurs, freelancers, startups and SMBs achieve their financial goals by empowering them with an operating system that makes business banking as easy as iOS. We developed modern bank accounts and tools to help to save time and increase cash flow. Our unique product integrations enable easy access to tracking payments, transferring money internationally, managing business transactions and more. We’ve made a big impact in a short amount of time, helping thousands of organizations access powerfully simple business banking.

Role Description

Transform how small business owners understand and value Novo's banking platform. As Novo's Senior Product Marketing Manager, you'll be the bridge between what we build and why it matters. At the heart of this role is translating product capabilities into compelling communications and stories that resonate with independent business owners navigating the complexities of running a business.

You'll own go-to-market strategy and positioning across Novo's expanding product portfolio, from core banking to lending to business tools. Your deep customer insights will inform product roadmaps, shape marketing campaigns, and ultimately drive business outcomes. This isn't about feature lists—it's about articulating how Novo becomes an essential partner in a business owner's journey from launch to scale.

Join a team where your strategic vision directly shapes how hundreds of thousands of small business owners discover, adopt, and champion the financial tools that help them succeed.

Responsibilities

• Craft end-to-end GTM strategy: Design and execute data-driven engagement campaigns from acquisition through advocacy, optimizing for activation, retention, and growth

• Meet customers where they are: Build product marketing channel plans across paid and owned channels (website, email, SMS, push, in-app messaging, and other formats), that deliver personalized experiences at scale

• Drive product adoption: Partner with Product and other Marketing functions (Growth, Lifecycle, Customer Support) to accelerate feature discovery and usage by translating complex products into intuitive, benefit-driven messaging strategy and targeted campaigns

• Analyze and optimize relentlessly: Dive deep into our data and develop experimentation frameworks to continuously improve campaign performance and customer lifetime value

• Surprise and delight customers: Develop unique communications that celebrate and empathize with a business owner’s journey and demonstrates that Novo is on their side

• Incorporate AI surgically: Use the best of new technologies while maintaining the humanity of the brand

Minimum Qualifications

• 7+ years in Product Marketing with proven track record of driving engagement and revenue growth

• Entrepreneurial mindset with a proven track record of experimentation and implementation of AI

• Experience within a business with an ongoing product relationship (e.g. subscription, fintech, etc.)

• Strong analytical mindset with proficiency in SQL, data visualization tools, and statistical analysis

• Exceptional project management skills with ability to manage multiple campaigns and cross-functional stakeholders simultaneously

Novo values diversity as a core tenant of the work we do and the businesses we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.