Senior Product Marketing Manager - Deel IT

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

ABOUT THE ROLE

As a Senior Product Marketing Manager for Deel IT, you will own the go-to-market strategy for a core part of Deel’s platform. This role goes far beyond launches, you’ll define the narrative, influence product direction, enable Sales and Customer teams, and drive adoption and expansion across our customer base.

You’ll operate at the intersection of Product, Demand Gen, Sales, and Customer Success, acting as the connective tissue that turns product capabilities into clear value, strong GTM execution, and measurable business impact.

This is a highly strategic, high-ownership role for a PMM who thrives in fast-paced environments and enjoys shaping both strategy and execution.

WHAT YOU’LL DO

• Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities.

• Set clear focus and prioritization across initiatives to ensure momentum and impact.

• Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.

• Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging.

• Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams.

• Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.

• Lead GTM strategy and execution for launches, iterations, and expansions.

• Define target audiences, use cases, value propositions, and launch plans across channels.

• Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time.

• Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points.

• Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently.

• Continuously improve enablement based on feedback from the field.

• Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays.

• Activate existing customers through GTM motions tied to real customer needs and usage moments.

• Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness.

• Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays.

• Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact.

• Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.

WHAT WE’RE LOOKING FOR

• 7+ years of experience in Product Marketing within SaaS, ideally in the IT, hardware/software, or device management space.

• Proven experience owning end-to-end go-to-market, including positioning, launches, enablement, and adoption.

• Strong experience partnering closely with Product teams to help shape roadmaps, using customer insights, market signals, and GTM learnings to influence direction and priorities.

• Ability to translate complex, technical products into clear, compelling stories for buyers, users, and internal teams.

• Data-driven mindset, comfortable using metrics and qualitative feedback to guide decisions and optimization.

• Excellent communication, storytelling, and stakeholder management skills.

• Experience working in fast-paced, high-growth, and fully remote environments.

• High ownership mentality, comfortable setting direction, driving alignment, and executing with speed.

Why this role matters

This role is foundational to the success of Deel IT. You’ll help define how the product is understood, positioned, sold, and adopted and directly influence pipeline growth, customer expansion, and product direction.

If you’re excited about owning GTM strategy end to end, shaping product narratives, and working cross-functionally to drive real business impact, this role is for you.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com http://deel.com and other acquired company emails like @payspace.com http://payspace.com and @paygroup.com http://paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page https://www.deel.com/careers.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request thr