Senior SEO Specialist

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people.

ABOUT THE ROLE

G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you’ll work across a broad range of SEO and AEO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.

This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.

This position is based in Bengaluru and requires in-office attendance for 2 days in a week.

IN THIS ROLE, YOU WILL:

• Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace

• Support G2 localization and drive increased global website traffic

• Own the keyword strategy and content optimization on learn.g2.com http://learn.g2.com and www.g2.com http://www.g2.com.

• Increase organic and LLM-driven traffic through continuous optimization and experimentation

• Perform comprehensive keyword research and develop detailed keyword/prompt mapping strategies

• Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth

• Partner closely with Product and Engineering teams, serving as the primary SEO point of contact, and implement technical SEO and AEO recommendations at scale

• Optimize internal linking structures, on-page content, and site speed for improved rankings and UX

• Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team

• Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning

HOW WE WORK

At G2, SEO work is owned from end to end. We believe that the best outcomes come from teams that think holistically, collaborate deeply, and remain curious about their impact. In this role, you’ll be involved across the full lifecycle of SEO and AEO initiatives, including:

• Research and analysis to identify opportunities and inform decisions

• Building clear SEO/AEO cases grounded in data, context, and logic

• Translating ideas into well-defined implementation requirements

• Collaborating closely with partners through sprint planning, execution, and reviews

• Measuring performance, sharing outcomes, and iterating based on results

We value thoughtful problem-solving, strong attention to detail, and proactive communication. Feedback is a core part of how we learn and grow together, and senior team members are expected to apply it consistently to raise the bar for themselves and the team.

HOW YOU’LL SPEND TIME

In this role, your time will be split across systems ownership, experimentation, and cross-functional execution. While priorities may shift based on business needs, your focus will broadly include:

• Search infrastructure and crawl systems (20%): You’ll own and lead initiatives that strengthen the technical foundation of G2’s discoverability. This includes technical audits, crawl and index health, and structural improvements that enhance how search engines interpret and rank G2.

• AEO, entity & answer systems (20%): You’ll help shape G2’s visibility across AI-driven and answer-based search experiences. You’ll partner cross-functionally to diagnose performance shifts and improve our presence across emerging search and LLM ecosystems.

• On-page SEO systems & templates (20%): You’ll lead scalable improvements across key page types to improve rankings, topical authority, and search performance. You’ll also collaborate with Content, Product, and Engineering to ensure templates and modules deliver measurable impact.

• Strategy and experimentation (20%): You’ll model search opportunity, run SEO/AEO experiments, analyze performance shifts, and translate insights into actionable roadmap recommendations.

• Global SEO (10%): You’ll support localization efforts and identify opportunities to grow traffic across international markets.

• Mentorship and technical SME (10%): As a senior member of the team, you’ll mentor junior team members, review work, establish standards, and serve as a trusted technical voice across teams. You’ll help raise the quality bar for execution and thinking across the SEO function.

MINIMUM QUALIFICATIONS:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• Bring 5+ years of proven SEO experience with a strong track record of delivering measurable results

• Demonstrated ability to conduct in-depth SEO data analysis using Excel and related tools to uncover insights and drive strategy

• Possess a strong working knowledge of HTML, CSS, and JavaScript from an SEO perspective

• Deep proficiency with SEO tools such as Ahrefs, SEMrush, Profound, and STAT to monitor performance and guide decision-making

• Strong technical SEO expertise, including experience auditing enterprise-scale websites and translating findings into actionable recommendations for site improvements.

• Working expertise in structured data implementation (schema markup) and its impact on search engine visibility

• Ability to manage multiple SEO/AEO projects at once while keeping priorities aligned to business impact.

• Experience working cross-functionally to advocate for SEO and AEO best practices across the organization

• Strong communicator who can break down complex SEO/AEO insights into clear, actionable recommendations for both technical and non-technical stakeholders

• Possess a strong personal brand and active p