Senior Social Media Manager

Greenlight

RemoteCareer-pivot friendly

Who this role is best for

Aimed at senior marketing professionals who drive social and influencer strategies in fintech or family-focused industries, with remote-friendly work arrangements.

Best fit for

Marketers adept at targeting parents and teens through organic social channels.
— “aggressively reach our target audience of parents, teens, and families”
Leaders who can foster community engagement and increase social following.
— “foster community engagement, and increase our social following”

Things to consider

Role requires measurable results and case studies to demonstrate impact.
— “supported by compelling case studies and measurable results”
Direct reporting to VP-level indicates high visibility and expectations.
— “This role reports to the VP, Brand”

How to stand out

Quantify past successes in growing social reach and engagement metrics.
— “proven track record of dramatically growing brand reach and engagement”
Showcase campaigns that targeted family demographics with financial education.
— “target audience of parents, teens, and families”
Highlight influencer collaborations that drove brand awareness and conversions.
— “oversee the organic social and influencer programs”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

increased social following
brand reach and engagement
measurable results

Typical background

proven track record in social media marketing

Skills & requirements

Required

Social Media StrategyInfluencer MarketingBrand AwarenessCommunity Engagement

Preferred

Content Creation

Stack & domain

Social Media ManagementInfluencer ProgramsBrand ReachEngagementSocial FollowingBrand AwarenessCase StudiesMeasurable ResultsCommunity EngagementGrowthStrategyTarget AudienceParentsTeensFamiliesFintechFamily Banking AppFinancial Education

About the role

Original posting from Greenlight via Lever

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
Greenlight is seeking a Senior Social Media Manager to join our marketing team to oversee the organic social and influencer programs.
This person will be responsible for driving Greenlight’s social and influencer strategies to aggressively reach our target audience of parents, teens, and families, foster community engagement, and increase our social following, contributing to growth in brand awareness. The ideal candidate has a proven track record of dramatically growing brand reach and engagement, supported by compelling case studies and measurable results.
This role reports to the VP, Brand.

Source: Greenlight careers (Lever)