Senior Web Analytics Specialist

EPAM is looking for a **Senior Web Analytics Specialist** to serve as the connective tissue between marketing strategy and technical data infrastructure. This is a hands-on, high-impact role for someone who understands both the business questions marketers are asking and the technical architecture required to answer them accurately and at scale. You'll own the analytics tracking framework, drive governance across platforms, and ensure the data flowing through Adobe Analytics, AEP, and CJA is clean, trusted, and actionable. If you've spent your career building the kind of measurement foundations that teams actually rely on - and you're energized by both the strategy and the implementation - this role is built for you. Req.#1001617621 **Responsibilities** + Serve as the primary point of contact for marketing web analytics requirements across all digital channels + Partner with stakeholders to gather, prioritize, and translate business requirements into measurement strategies, tracking specifications, and data collection frameworks + Design, implement, and govern scalable web data layers, tagging architectures, and analytics tracking solutions across web platforms + Lead and support the migration from Adobe Analytics to Customer Journey Analytics (CJA) and drive broader AEP adoption + Collaborate with content, data strategy, and data engineering teams to support downstream integrations and analytics pipelines + Partner with front-end and back-end developers, technical leads, and product teams to implement, validate, and troubleshoot analytics tracking + Ensure data quality, consistency, and governance standards are maintained across all analytics platforms + Design and maintain cross-channel measurement strategies spanning web, marketing automation, and digital platforms + Apply knowledge of privacy regulations and consent management frameworks - including GDPR and CCPA - to ensure compliant data collection practices + Participate actively in Agile/SAFe ceremonies including sprint planning, backlog grooming, and technical reviews + Produce clear documentation, reporting, and stakeholder-ready insights that support strategic business decisions **Requirements** + 7+ years of experience in digital or web analytics, with a strong focus on marketing data frameworks and implementation + Deep hands-on expertise with Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP) + Proven experience designing and managing web data layers, tag management systems, and event-based tracking frameworks + Strong background in data schema modeling, data analysis, and supplementing or scaling marketing analytics frameworks + Solid proficiency in JavaScript, HTML, and modern web development practices, with experience using analytics debugging and browser developer tools + Experience with Adobe Experience Platform Web SDK and cross-channel measurement strategies + Familiarity with server-side tracking and hybrid tagging architectures + Working knowledge of privacy regulations and consent management (GDPR, CCPA) and their practical impact on tracking implementation + Background in data governance, taxonomy development, and analytics standards + Experience in B2B digital environments and Agile/SAFe delivery models + Excellent communication and stakeholder management skills - you can translate technical complexity into clear business language and back again **We offer** + Medical, Dental and Vision Insurance (Subsidized) + Health Savings Account + Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) + Short-Term and Long-Term Disability (Company Provided) + Life and AD&D Insurance (Company Provided) + Employee Assistance Program + Unlimited access to LinkedIn learning solutions + Matched 401(k) Retirement Savings Plan + Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time) + Paid Holidays - nine (9) total per year + Legal Plan and Identity Theft Protection + Accident Insurance + Employee Discounts + Pet Insurance + Employee Stock Purchase Program + If otherwise eligible, participation in the discretionary annual bonus program + If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program **This Remote Position Cannot be Performed in New York City.** This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $90,000 - $160,000. In addition, the details highlighted in this job posting above