Best suited to final-year university students in Marketing or Communications with hands-on social media experience, working in a hybrid content creation and analytics role.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Pattern via Lever
The Social Media Assistant will support Account Managers in executing, retaining, and growing client retainers, focusing on organic social media execution and paid social media campaigns. This role is ideal for a final-year university student aiming to transition to a full-time position.
Essential Duties and Responsibilities
Manage social media content calendars, including copywriting and scheduling across platforms.
Oversee community management and provide best practice recommendations.
Post content outside working hours as needed.
Track organic social performance against KPIs and report concerns.
Manage weekly and monthly reporting for key clients.
Paid Social Media (30%):
Set up and optimize social media campaigns on platforms like Facebook, Instagram, TikTok, and Pinterest.
Support client communications regarding campaign setups and changes.
Track ad performance, KPIs, and budgets, reporting concerns proactively.
Assist in managing weekly and monthly reporting for key clients.
Qualifications
University student or graduate in Marketing, Communications, or Social Media.
Experience in customer service, preferably in retail.
Advanced knowledge of Facebook and Instagram.
Experience with social media scheduling and analytical tools.
Strong copywriting, reporting, and creative thinking skills.
Proficiency in MS Office Suite and Google Analytics.
Must be permitted to work permanently in Australia without restrictions.
Physical Demands
Manual Dexterity: Typing or otherwise working primarily with hands or fingers in an office environment.
Sedentary work: Lifting, carrying, pushing, pulling, or otherwise moving objects, including computers, papers, and other general office equipment.
Seeing: The worker is required to have close visual acuity to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, and extensive reading.
Talking: Expressing or exchanging ideas by means of the spoken word in activities where detailed or important spoken instructions must be conveyed to other workers accurately.
Hearing: Perceiving the nature of sounds at normal speaking levels and having the ability to receive detailed information through oral communication, by phone or in person.
*Disclaimer
The preceding description is not designed to be a complete list of all duties and responsibilities required of the Social Media Assistant. May be required to perform other related duties as assigned.
Source: Pattern careers (Lever)