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Social Media & Content Strategist (Firearms & Tactical)
You should know:
Location: On-Site in North Dallas, TX and/or Farmers Branch, TX
Position Type: Full-Time, Direct Hire
Compensation: Up to $80K
Citizenship Requirements: U.S. Citizens and Green Card Holders only
Why this role matters:
We are looking for a heavy-hitter to lead our digital presence. This isn't a role for a casual hobbyist or a generalist agency; we need a Subject Matter Expert (SME) who lives and breathes the industry. You will be responsible for bridging the gap between high-level technical specs and compelling brand narratives, ensuring our voice is respected by professionals and enthusiasts alike.
What you'll do everyday:
- Narrative Ownership: Develop and execute social media strategies that speak directly to specific audience segments, from first-time buyers to competitive shooters and tactical professionals and sporting enthusiasts.
- Technical Content Creation: Translate complex firearm specifications and accessory applications into digestible, high-engagement content without losing technical accuracy.
- Campaign Management: Lead the end-to-end execution of branded social media campaigns, ensuring consistent ROI and community growth across all platforms.
- Community Authority: Act as the "voice of the brand," engaging in high-level technical discussions and maintaining brand integrity in a highly scrutinized industry.
- Platform Navigation: Expertly manage content distribution within the shifting landscape of social media community standards related to regulated goods.
What you bring:
- Intermediate to Advanced Firearms Knowledge: You must possess a deep understanding of firearm platforms (AR, bolt-action, handgun), optics, ballistics, and tactical gear. You should be comfortable discussing "use-case" scenarios and technical applications with confidence. You must be able to effectively market specific products to nuanced target audiences with a compelling and impactful message.
- Industry Fluency: You understand the nuances of the firearms community. You know the "unwritten rules" of the culture and how to craft narratives that build trust rather than just "moving product."
- Proven Social Media Track Record: Minimum 3+ years of experience managing official company/branded social media accounts.
- You know how to read analytics, pivot strategies, and scale a brand’s digital footprint.
- Strategic Thinking: Experience running paid (where applicable) and organic campaigns that align with broader business objectives and product launches.
Bonus if you have:
- Experience with photography or videography within the tactical space.
- Active participation in the shooting sports or tactical training community.
- Knowledge of compliance and legal considerations for firearm-related marketing.