Social Media Manager, Social Reputation

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join:

The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers, and more. We are dedicated to maintaining and protecting our brand reputation across all social media channels. 

The difference you will make:

The Social Reputation team is seeking a Social Media Manager to lead a cross-regional team and safeguard Airbnb’s narrative across social platforms. The ideal candidate is a social media native with expertise in social listening and a demonstrated ability to respond swiftly to emerging issues and crises.

We’re looking for someone with a proven track record in team management, capable of juggling multiple projects and tasks, who is proactive in problem-solving, excels in stakeholder relations, and thrives under tight deadlines and shifting priorities.

A Typical Day:

In-the-know of daily emerging issues across all social media channels, identifying trends and potential risks in real time

Assist with reporting and data collection, including quarterly reports, social listening insights,  deep dives, performance analytics and quality assessments

Evaluate the need for response strategies and communicate proactively with leadership and key stakeholders to ensure alignment

Assess and measure the effectiveness of campaigns and projects, leveraging data to drive continuous improvement

Manage cross-regional teams by coaching, delivering feedback, and fostering a high-performance culture

Conduct quality assurance reviews to ensure our social presence is accurate, timely, and impactful

Leverage continuous improvement and operational expertise to optimise workflows, drive efficiency, and deliver results across all business functions

Foster strong stakeholder relationships across Community Support and Communications, collaborating on initiatives involving Trust Operations, Policy, Regulatory, Corporate and Crisis Management, Product, Marketing, and Reputation 

Develop and deliver training and process materials, creating playbooks and guidance on best practices for rapid social media response

Support and lead initiatives and projects with regional and global impact

Draft, approve, and publish content across various social media channels

Provide coverage for Lead’s duties in their absence and/or as needed

 Your Expertise:

5+ years of demonstrated experience in social media, communications, customer service, strategy, crisis, and project management

Proven leadership skills with a track record of delivering results to a cross-regional team in fast-paced environments, including (but not limited to): 

coaching and developing high-performing teams

fostering collaboration across diverse stakeholders

managing multiple projects simultaneously

driving operational excellence through strategic problem-solving and continuous improvement initiatives

Exceptional written and verbal communication abilities, adept at influencing stakeholders at all levels across the organization

Strong business acumen with advanced problem-solving, analytical, and critical thinking skills

Experienced in driving new projects and initiatives from ideation through execution

Highly organised with the ability to manage multiple projects and tasks simultaneously

Confident and effective when collaborating with diverse stakeholders and functions at various organizational levels

Proficient in utilising data tools to extract insights and develop reports and deep-dive analyses

Capable of producing high-quality work under tight deadlines and adapting quickly to shifting priorities

Genuine passion for Airbnb’s mission, with a proactive approach to learning and continuous improvement

This role requires working Monday to Friday for 9 hours per day (including a 1-hour break), with shifts starting between 6am and 8am (Dublin timezone).

Please note: Schedule flexibility is essential to meet business needs; where possible, your availability will be considered. The ability to work weekends and/or public holidays, when needed and on the rare occasion, especially to fill coverage gaps.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Ireland Annual Pay Range€68.000—€80.000 EUR