At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
SUMMARY
The Insights Analytics Senior Manager is a strategic leader responsible for translating data into clear, actionable guidance for Kids2. This role owns consumer and marketplace analytics for the Insights team, providing day‑to‑day support for high‑impact business decisions and leading a team that delivers agile, thought‑provoking recommendations grounded in robust insights. The Senior Manager partners closely with cross‑functional teams and senior leadership to shape strategies that expand Kids2’s presence across key categories, brands, and retail channels. This role also develops and evolves analytics tools and dashboards that democratize data across the organization and champions fact‑based decision‑making that reflects the voice of the shopper, consumer, and retailer.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS
- Lead Analytic Insights for Kids2 as the internal expert on market, shopper, and retailer data.
- Spearhead cross‑functional analytics projects, applying advanced data modeling and creative problem‑solving to translate complex data into clear, actionable insights that guide strategic decisions.
- Own recurring reporting and performance analytics using syndicated market data, global ecommerce data, and key retailer data sources.
- Deliver clear, concise written and visual storytelling to communicate findings and implications to diverse stakeholder groups, including senior leadership.
- Identify optimization opportunities through data visualization, behavioral pattern analysis, and predictive modeling to drive growth and efficiency.
- Conduct ad hoc deep‑dive analyses to support priority initiatives and key business questions across the organization.
- Prioritize analytics initiatives across key business functions, including Category, Channel, Brand, Retail, and Regional Market teams, balancing strategic impact and resource constraints.
- Lead development of quarterly retailer business reviews (e.g., Target and Walmart baby toy buyers), providing insight‑driven narratives and recommendations.
- Proactively identify and propose new data sources, tools, and analytic approaches that can unlock revenue growth, operational efficiencies, or new product and channel opportunities.
- Evaluate and continuously improve processes, metrics, reports, and dashboards to maximize efficiency, accuracy, adoption, and strategic value.
- Manage relationships with syndicated and data partners, including contract renewals, access/licensing, data quality, and ongoing vendor performance.
- Champion analytics capability building across Kids2, including onboarding new hires, leading the Insights Analytics Intensive, and ongoing education and training.
- Implement and oversee data governance and quality controls, including standards for integrating and connecting multiple data sources into a coherent analytics ecosystem.
Lead and Develop a High-Performing Global Insights & Analytics Team
- Lead and develop a global team of analysts responsible for delivering marketplace insights, identifying risks and opportunities, and partnering with cross‑functional teams to drive business outcomes.
- Ensure the team produces compelling, executive‑ready storytelling and presentations that clearly communicate complex analyses, implications, and recommended actions.
- Provide clear direction and coaching, including setting ambitious but achievable goals, aligning individual responsibilities with business priorities, and driving accountability for results.
- Foster a collaborative, growth‑oriented team culture that emphasizes innovation, agility, curiosity, and strategic thinking.
- Act as a visible champion for data‑driven decision‑making across Kids2, influencing leaders and stakeholders to embed insights into everyday decisions.
QUALIFICATIONS & EXPERIENCE
- 5-7 years of experience in analytics, insights, data science, or related quantitative roles working with large/complex data sets.
- Hands-on experience with syndicated data sources such as Circana/IRI, Nielsen, and retailer/ecommerce datasets (e.g., Profitero, Stackline, Scintilla, or comparable platforms).
- Proven track record leading a small, global, high-performing team of analysts
- Demonstrated experience analyzing, evaluating, and interpreting complex da