Sr. Manager, Integrated Marketing Communications, New Verticals

Elfbeauty
New York, US
On-site

Who this role is best for

Best suited to mid-level marketing professionals with experience in integrated campaigns and cultural relevance, working in a hybrid New York office environment.

Best fit for

  • Marketing leaders who thrive in fast-moving, cross-functional environments.
    — “collaborative, humble, and hungry leader who builds strong cross-functional relationships
  • Professionals deeply connected to cultural trends and creator ecosystems.
    — “Deeply tapped into culture, creators, and consumer behavior
  • Versatile candidates comfortable switching between strategy and execution.
    — “balance strategic thinking with hands-on execution

Things to consider

  • Hybrid work model requires 3 days in-office weekly.
    — “hybrid 3 day in office, 2 day at home work environment
  • Role involves rapid context-switching across marketing disciplines.
    — “You’ll wear multiple hats, move at e.l.f. speed

How to stand out

  • Showcase examples of social-first campaigns that drove cultural conversation.
    — “how to create moments communities genuinely want to talk about
  • Highlight experience building influencer programs from strategy to execution.
    — “building influencer seeding plans, concepting IRL activations
  • Demonstrate ability to work with agencies to amplify brand relevance.
    — “partnering with agencies to drive cultural relevance
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • integrated business impact
  • connected team operations
Typical background
experience in brand building

Skills & requirements

Required

Cross-functional RelationshipsBrand BuildingCommunity ManagementContent StrategyInfluencer SeedingIRL Activations

Preferred

Cultural Relevance

Stack & domain

Integrated MarketingBrand ManagementCreative StrategyInfluencer MarketingCommunity ManagementCommunicationCollaborationStrategic ThinkingProblem SolvingBeautyMarketingCosmetics

About the role

Original posting from Elfbeauty via Lever

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Overview:

This role sits within our New Verticals business — an entrepreneurial incubator focused on building and scaling the next generation of e.l.f. brands, communities, and category-defining ideas.

We’re looking for a collaborative, humble, and hungry leader who builds strong cross-functional relationships across Brand, Creative, PR, Influencer, Community, Paid Media, Connected Commerce, and agency partners to drive integrated business impact and operate as one connected team.

Deeply tapped into culture, creators, and consumer behavior, you understand how brands earn attention today and how to create moments communities genuinely want to talk about. You’ll wear multiple hats, move at e.l.f. speed, and balance strategic thinking with hands-on execution. One day you might be ideating social-first content strategy; the next, briefing creators, building influencer seeding plans, concepting IRL activations, jumping into community management, or partnering with agencies to drive cultural relevance.

Source: Elfbeauty careers (Lever)

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